AvatarJonathan Michael

Jonathan Michael

Jonathan is the Engagement Marketing Manager for Palo Alto Software, and has spent the last 9 years developing and implementing digital marketing strategies. During that time, he has learned that empathy and authenticity are strengths by which companies can effectively engage with individuals at every point throughout the customer journey.

Recent Articles Published by Jonathan Michael


Episode 6: Cameron Hates Our YouTube Ad | The Bcast

This week, we talk to Cameron about our LivePlan YouTube ad. Who is Cameron? Well, he hates our YouTube ad. We also chat with our eCommerce expert, John Procopio, about what to do when you get negative customer feedback. Listen to Episode 6: Show notes: The Backstory (with John Procopio) – (:37) Watch our LivePlan YouTube... Read more »


Episode 5: Alex Blumberg, Business Credit, and Cloud-Based Subscription Services

This week, we hear from Alex Blumberg from Gimlet Media and the Startup Podcast in our new Bcast Bytes segment. Peter and Jonathan talked to Levi King from Creditera about why your business credit matters, and we share a few of our favorite subscription services. Only have time for a Bcast Byte? Here’s our first one... Read more »


Free Webinar: How to Build Your Brand

Do you want to learn how you can get big brand value on a small business budget? What can you do to increase customer loyalty, and get the recognition your business needs? Discover what a brand is, why it matters, and how easy it is to create one for your business. If you completed our Big... Read more »


The Art of Work with Jeff Goins [VIDEO]

Last week we had the pleasure of inviting bestselling author and speaker, Jeff Goins, to join us for a webinar. Jeff gave an inspiring presentation based on his new book, The Art of Work. During the webinar, Jeff highlighted the results of his many hours of reading, and personal interviews with some of the world’s... Read more »


Episode 4: Signs You Need a Manager, Online Tools for Startups, and Our TV and Podcast Top Picks

Tune in weekly for a fun and informative discussion that will help you grow your business. Every week, we bring in business experts to discuss the latest trends in marketing, sales, and entrepreneurship. Skip the stuffy MBA classroom and get information and advice that will actually help you grow your business today—and have some fun... Read more »


The Art of Work with Author Jeff Goins [Free Webinar]

Should you start your own business, or stick to your day job? Is your passion all that’s required to succeed? Join author and speaker, Jeff Goins, on Thursday, June 4 at 12:30pm EST for a free webinar based on his new book, “The Art of Work: A Proven Path to Discovering What You Were Meant to... Read more »


Lean Business Planning with Tim Berry [VIDEO]

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. He is the known guru in business planning, particularly for small businesses, startups and entrepreneurs, although he’s worked with Fortune 100 and Fortune 500 companies as well. Lean business planning offers... Read more »


Episode 3: A Startup Comic Book Company, How to Find a Mentor, and #BigData – The Bcast

Welcome to the Bcast, the official podcast of Bplans.com. Each week we discuss the latest news, resources, and advice for entrepreneurs and small business owners. Hosted by Jonathan Michael and Peter Thorsson. In this week’s episode, Peter and Jonathan talk about Robot Paper, a startup comic book company founded by Brian Wyrick. We also learn... Read more »


Episode 2: Business Planning, Content Marketing, and 3D Printing – The Bcast

Welcome to the Bcast, the official podcast of Bplans.com. Each week we discuss the latest news, resources, and advice for entrepreneurs and small business owners. Hosted by Jonathan Michael and Peter Thorsson. In this week’s episode, we use the Bluth’s Frozen Banana Stand to show you how to write a business plan in under an... Read more »


Lara Galloway’s Time Management Tips and Productivity Hacks [VIDEO]

I had the pleasure of co-hosting a free Bplans webinar with Lara Galloway, a business coach and time management expert. In the webinar, Lara offered some excellent time management tips and productivity hacks. She also answered several audience questions, which I’m sure you will find useful for your own situation at home or at work. Lara... Read more »


Lean Business Planning with Tim Berry [FREE Webinar]

What do you want from your business? Growth? Profits? Peace of mind? Choosing your own destiny? That’s what lean business planning is all about. It’s not just a plan, but rather an ongoing management process. Create a streamlined strategy and decide tactics, dates, and deadlines in the lean plan, then review results regularly, and revise... Read more »


Episode 1: Business Loans, Website Tips, and the Apple Watch – The Bcast

Welcome to the Bcast, the official podcast of Bplans.com. Each week we discuss the latest news, resources and advice for entrepreneurs and small business owners. Hosted by Jonathan Michael and Peter Thorsson. In this week’s episode we discuss: 10 Things the Bank Will Ask When You Need a Business Loan 5 Things Your Website Must... Read more »


Time Management Tips and Productivity Hacks for Successful Entrepreneurs [Free Webinar]

Time is a lot like money, with one important difference. While we can choose to save or spend both of them, we just can’t make more time. What would you do if you had more time? How would you spend it? How can the way you spend your time make you a happier, more successful... Read more »


One Page Business Pitch Template Download [FREE]

Before you write your business plan, you should spend some time experimenting with your business idea and gathering your core assumptions onto a one page business pitch. That’s why we created our one page business pitch template. Using the free template, you can quickly create a simple, shareable, and impressive overview of your business. With detailed instructions for each section, you... Read more »


14 Tips on How to Pitch and Get Funded [Webinar]

You made the leap. You’ve taken the steps to start your own business, and it’s more than just an idea. There’s only one problem: you don’t have the capital you need to get it off the ground or take it to the next level. You need investors. When it comes to pitching your business, you... Read more »


Need a Good Reason to Start a Business? Here are 30.

Are you toying with an idea for a business? A lot of people think about starting a business, but for whatever reason the idea never becomes a reality. If you’re an entrepreneur who is on the fence about starting a business, we have the encouragement you need to take the first step. We asked 30... Read more »


12 Products and How Their Prices Have Changed Over the Last 100 Years

This look back through history proves that the price of products is never set in stone. From electronics to food and appliances, very few products have remained in the same price range when compared to their original counterparts. Each of the following images is broken down into three elements: “What it Was:” – This was the original... Read more »


12 Business Books I Can’t Wait to Read This Year

Are you a voracious reader? I have to admit that I’m not. I’m what you call a voracious book starter. A lot of topics interest me, but there are only a few books each year that keep my attention long enough for me to finish them. I’ve looked at some of the business books coming out over the next... Read more »


The Year’s 10 Best Movies for Entrepreneurs

Jon Favreau (who also wrote and directed the film) stars as Carl Casper, a head chef who is fired after a video of his spat with a food critic goes viral. That’s when he decides to start a food truck and reignite his passion for cooking. This is the only movie on my list that actually involves an... Read more »


13 Quotes on the Joy and Importance of Giving

Will your business end the year strong? Are your employees staying productive? How will you get a jump on next year? Amid these concerns, don’t forget to enjoy this season and share joy with others. Generosity is good for you and your business, and some of the most successful people have tapped into the power of giving. That’s... Read more »