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AvatarJosh Cochrane

Josh Cochrane

Josh Cochrane is Vice President of Product Development at Palo Alto Software, where he manages development of the business planning tool LivePlan. He writes for this site and elsewhere on product design, small business and entrepreneurship, and related topics. Josh joined Palo Alto from FabTrol Systems, a leading provider of MRP software for the steel fabrication industry, where he served for most of a decade as Marketing Manager and later Product Manager. He was responsible for marketing communications, product marketing, and new product development. Josh has a bachelor's degree in history from the University of Oregon's Clark Honors College. Before finding his rightful home in software, he also attended the Emory University School of Law in Atlanta and served as an editor for several magazines in the publishing industry.

Recent Articles Published by Josh Cochrane


How Garrett McKenzie Made Our Product Better

How and why we built a multi-million-dollar product to meet the theoretical needs of an imaginary friend. Read more »