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Recent Articles Published by Katherine Halek
managing
Customer Loyalty 101: How to Get Consumers to Do What You Want
Have you ever been in awe of brands that seem to have mastered the art of “customer whispering,” frequently getting casual onlookers to buy on the spot? Much of this comes from consumer attraction techniques that anyone can learn and apply easily. Follow us as we demystify conversion and customer retention with the help of... Read more »
planning
Do You Know How to Pitch Your Startup in Social Situations?
You’ve struck stones together and you’ve finally seen a spark. You’ve worked hard to develop your ideas and build something worthy of faith and investment. But finding natural ways to pitch your startup may still seem like the most daunting task you’ve faced yet. Your elevator pitch, for all that it can be perfected, can come... Read more »