AvatarLaura Ries

Laura Ries

Laura Ries is president of Ries & Ries (www.ries.com), a marketing consulting firm in Atlanta. Laura and her partner/father, Positioning pioneer Al Ries – have co-written six books on branding that challenge conventional wisdom. Al’s revolutionary book “Positioning: The battle for your mind” taught us words are important in marketing and now Laura’s book “Visual Hammer” (www.VisualHammer.com) tells us why visuals are more powerful.

Recent Articles Published by Laura Ries


To Build a Brand, You Need to Own a Word in the Mind

Procter & Gamble, perhaps the world’s most-famous marketing organization, use to have a rule when it came to writing memos on strategy. The first sentence of the memo had to start with “This is to recommend . . . ” And the rest of the sentence had to sum up the recommendation. Today, we need... Read more »