Recent Articles Published by Laura Ries
managing
To Build a Brand, You Need to Own a Word in the Mind
Procter & Gamble, perhaps the world’s most-famous marketing organization, use to have a rule when it came to writing memos on strategy. The first sentence of the memo had to start with “This is to recommend . . . ” And the rest of the sentence had to sum up the recommendation. Today, we need... Read more »
