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Recent Articles Published by Leeyen Rogers
managing
Unexpected Collaborations: Refreshing Strategies That Build Brand Awareness
It’s an increasingly popular choice for companies to form partnerships with other companies. Some successful collaborations may initially surprise you, but there is often an undercurrent of perceptive strategy behind the selection. Joint projects can be a great way for both brands to get ahead by staying relevant, introducing themselves to new audiences, and enhancing... Read more »
managing
How to Get Initial Traction with a Marketing Budget of Zero
Let’s say you have zero traction, an unknown product, and no budget to speak of. Perhaps not the most desirable position to be in, but at least you have some resources to tap into: time and creativity. One of the most rewarding aspects of marketing is the challenge, so realize that you’re up for it.... Read more »