Leeyen Rogers is the VP of Marketing at JotForm, a popular online form builder. She holds degrees in Advertising and Psychology from the University of Miami. With a love for creative marketing and business strategy, she has recently moved into the tech industry in San Francisco. When she's not working in marketing and working on interesting side-projects, she loves to travel. Follow Leeyen on Twitter.
It’s an increasingly popular choice for companies to form partnerships with other companies. Some successful collaborations may initially surprise you, but there is often an undercurrent of perceptive strategy behind the selection. Joint projects can be a great way for both brands to get ahead by staying relevant, introducing themselves to new audiences, and enhancing... Read more »
Let’s say you have zero traction, an unknown product, and no budget to speak of. Perhaps not the most desirable position to be in, but at least you have some resources to tap into: time and creativity. One of the most rewarding aspects of marketing is the challenge, so realize that you’re up for it.... Read more »