Lindsay Willott, founder and CEO of the 1-click survey app Customer Thermometer, is a marketing and customer experience expert. Before Customer Thermometer, she was co-founder and chairman of one of the top 20 B2B marketing agencies in the world, selling the business in 2010.
Stop thinking about acquiring new customers. Instead, focus on building a customer retention strategy so bold and integral to your process that it becomes a standard part of how you do business. Read more »