Lisa Furgison is a multimedia journalist with a passion for writing. She holds a graduate degree in mass communications and spent eight years as a television reporter before moving into the freelance world, where she focuses mainly on content creation and social media strategies.
Furgison has crisscrossed the U.S. as a reporter, but now calls Key West, Florida home. When she's not conducting interviews or typing away on her laptop, she loves to travel. Follow Lisa on Google+.
As an entrepreneur, you want to know your business inside and out so you can make informed, strategic decisions. To do that, a SWOT analysis is the key. Here's how to perform a SWOT analysis on your business. Read more »
What makes your business stand out from the competition? Learn how to create a unique value proposition (also called a unique selling position) to set your business apart from competitors. Read more »
Thinking about starting an Etsy business? Here's why one entrepreneur's first Etsy business failed, and what she changed to make it a success. Read more »
Thinking about starting your own restaurant? We asked successful restaurant owners to offer their tips for starting and running a restaurant. Read more »
Are you a baker who is ready to start a bakery business? This guide will give you all the information you need to know in order to learn how to start a bakery. Read more »
If your future career is in dentistry, you’re in luck—there are a growing number of opportunities for dentists. To learn about starting a dental practice, read on. Read more »
Are you collecting customer contact information? Being able to connect with your customers can be extremely beneficial to your new business, especially if you’re keeping a master email list. Read more »
Wherever you decide to open an account, you’ll likely use that bank for years to come. It’s not just a place to hold your money; it’s a business partner that you’ll establish a relationship with and likely turn to for help. Read more »
To help you secure the capital you need for your business, we’ve compiled a list of the funding resources that every entrepreneur should look into. Read more »
When you’re ready to launch a startup, the name of the game is research. Here is our list of 34 great educational resources for startups to get you started. Read more »
To make your life a little easier, we’ve scoured a number of government websites and compiled a list of laws and regulations that affect every business. Read more »
Finding affordable ways to market your new business is tough, but if you’ve done some research, “a blog” has probably come up as a possible tool. Statistics show that blogs are powerful to consumers. According to online marketing business LocalVox, small businesses that blog generate 126% more leads than businesses without a blog. That’s a pretty impressive... Read more »
After years of working for micromanaging bosses, working ten-hour days, and feeling completely drained at the end of a workweek, my husband and I decided to call it quits. We left our jobs in the media world and started our own business, McEwen’s Media. Our business is an extension of the work we did for the... Read more »
Entrepreneurs are constantly looking for advertising options that provide a good return on investment. Given the dependency on technology, it’s not surprising that online options have become a popular option. One of those options is Google AdWords. Google AdWords is Google’s online adverting platform. You know the ads that show up on the top and... Read more »
This article is part of our Salon Business Startup Guide—a curated list of articles to help you plan, start, and grow your salon business! Successful hair salons have to stay on top of trends, so it’s no surprise that salon owners and stylists are also embracing the hottest social media trend: Instagram. Instagram is the... Read more »
This article is part of our Restaurant Business Startup Guide—a curated list of articles to help you plan, start, and grow your restaurant business! The restaurant business will see an uptick in sales this year—according to the National Restaurant Association, sales are expected to hit $709.2 billion in 2015. The report indicates that the recovering economy... Read more »
This article is part of our Nonprofit Business Startup Guide—a curated list of articles to help you plan, start, and grow your nonprofit business! When it comes to marketing, nonprofits have a few things in common. First and foremost, every nonprofit relies on marketing efforts to attract donors and volunteers. Every nonprofit, no matter how... Read more »
Welcome to the final day of our 5 Day SWOT Analysis Challenge! Invite others to take the challenge! Share this article on Facebook or Twitter and use the #SWOT hashtag. By conducting a SWOT analysis of your business, you’re starting your year off right. Our 5 Day SWOT challenge was designed to give entrepreneurs a... Read more »
Welcome to Day 4 of our 5 Day SWOT Analysis Challenge! Invite others to take the challenge! Share this article on Facebook or Twitter and use the #SWOT hashtag. Look here for Day 1, Day 2, Day 3 and Day 5 of the challenge. Small business owners are notoriously busy people. We understand that you have a lot... Read more »
Welcome to Day 3 of our 5 Day SWOT Analysis Challenge! Invite others to take the challenge! Share this article on Facebook or Twitter and use the #SWOT hashtag. Look here for Day 1, Day 2, Day 4 and Day 5 of the challenge. A good entrepreneur is always on the hunt for new opportunities. One of... Read more »
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