Lisa Furgison is a multimedia journalist with a passion for writing. She holds a graduate degree in mass communications and spent eight years as a television reporter before moving into the freelance world, where she focuses mainly on content creation and social media strategies. Furgison has crisscrossed the U.S. as a reporter, but now calls Key West, Florida home. When she's not conducting interviews or typing away on her laptop, she loves to travel.
Figuring out how much money you need to get your business started isn’t as hard as you think. Our guide will show you how to calculate your startup costs. Read more »
As camera gear has become more affordable and consumer-friendly, and almost every smartphone now features a great camera, everyone’s a photographer. But, that doesn’t mean you should toss your dreams of owning a photography business aside. It just means you may have to work a little harder to set yourself apart from the flock of amateur shooters. To help you find your photography foothold, we asked three professional photographers who started their own businesses to share their tips for success. Read more »
If you want your business to grow successfully, here are some pitfalls to avoid. Watch out for these six mistakes that can kill business growth. Read more »
Planning to open a hair salon? Here's what you'll need to do to get started—plus tips from two successful salon owners. Read more »
Our SWOT challenge was designed to give entrepreneurs a look at their business. Once you have completed your SWOT analysis, here's how to proceed. Read more »
Every business owner, no matter what stage, should conduct a SWOT analysis on their business. Here's how to determine your threats, so you can be prepared and reduce risk. Read more »
A good entrepreneur is always on the hunt for new opportunities—and one of the best ways to identify opportunities is to complete a SWOT analysis. Read more »
Use a SWOT matrix framework and list of key questions to complete the second step of a SWOT analysis: identifying business weaknesses. Read more »
Thinking of becoming an entrepreneur and starting your own company? Make sure to talk to these 5 people before you start a business. Read more »
There’s more to opening a business bank account than going to your local branch and filling out an application. Here’s what you should consider. Read more »
Considering asking your friends and family to help fund a business? Many small businesses and startups turn to family and friends for funding. To do so successfully (and without damaging the relationship in the process), you'll want to follow these tips. Read more »
As an entrepreneur, you want to know your business inside and out so you can make informed, strategic decisions. To do that, a SWOT analysis is the key. Here's how to perform a SWOT analysis on your business. Read more »
What makes your business stand out from the competition? Learn how to create a unique value proposition (also called a unique selling position) to set your business apart from competitors. Read more »
Thinking about starting an Etsy business? Here's why one entrepreneur's first Etsy business failed, and what she changed to make it a success. Read more »
Thinking about starting your own restaurant? We asked successful restaurant owners to offer their tips for starting and running a restaurant. Read more »
Are you a baker who is ready to start a bakery business? This guide will give you all the information you need to know in order to learn how to start a bakery. Read more »
If your future career is in dentistry, you’re in luck—there are a growing number of opportunities for dentists. To learn about starting a dental practice, read on. Read more »
Are you collecting customer contact information? Being able to connect with your customers can be extremely beneficial to your new business, especially if you’re keeping a master email list. Read more »
To help you secure the capital you need for your business, we’ve compiled a list of the funding resources that every entrepreneur should look into. Read more »
When you’re ready to launch a startup, the name of the game is research. Here is our list of 34 great educational resources for startups to get you started. Read more »
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