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AvatarLisa Furgison

Lisa Furgison

Lisa Furgison is a multimedia journalist with a passion for writing. She holds a graduate degree in mass communications and spent eight years as a television reporter before moving into the freelance world, where she focuses mainly on content creation and social media strategies. Furgison has crisscrossed the U.S. as a reporter, but now calls Key West, Florida home. When she's not conducting interviews or typing away on her laptop, she loves to travel.

Recent Articles Published by Lisa Furgison

managing

5 Marketing Mistakes I Made as a New Entrepreneur

After years of working for micromanaging bosses, working ten-hour days, and feeling completely drained at the end of a workweek, my husband and I decided to call it quits. We left our jobs in the media world and started our own business, McEwen’s Media. Our business is an extension of the work we did for the... Read more »

managing

A Beginner’s Guide to Google AdWords for Small Business

Entrepreneurs are constantly looking for advertising options that provide a good return on investment. Given the dependency on technology, it’s not surprising that online options have become a popular option. One of those options is Google AdWords. Google AdWords is Google’s online adverting platform. You know the ads that show up on the top and... Read more »

managing

The Ultimate Instagram Guide for Hair Salons

This article is part of our Salon Business Startup Guide—a curated list of articles to help you plan, start, and grow your salon business! Successful hair salons have to stay on top of trends, so it’s no surprise that salon owners and stylists are also embracing the hottest social media trend: Instagram. Instagram is the... Read more »

managing

A Nonprofit’s Ultimate Guide to Social Media Marketing

This article is part of our Nonprofit Business Startup Guide—a curated list of articles to help you plan, start, and grow your nonprofit business! When it comes to marketing, nonprofits have a few things in common. First and foremost, every nonprofit relies on marketing efforts to attract donors and volunteers. Every nonprofit, no matter how... Read more »

starting

How to Start a Food Pantry in Your Community

Wondering how to start a food pantry in your community? Check out these tips from nonprofit experts. Read more »

managing

Affordable Ways to Create Creative Workspaces

If the free flow of ideas is important to business operations, regardless of whether you’re a sole-trader or a business with 20 employees, you’re going to want to build an environment that breeds creativity. You’ve probably already heard about Google’s crazily creative office setups, each one different from the last—an indoor slide, chalets inside the office,... Read more »

funding

How Much Money Should I Invest in My Business?

One of the daunting questions that every entrepreneur faces when opening a business is: How much capital should I invest? Realistically, there isn’t a one-size-fits-all number that applies to every business. It can be tricky to figure this number out, but it’s vital to your business’s success. You’ll need that number to create a business... Read more »

starting

Yes, You Can Operate a Scarily Successful Halloween Business

The Fallenstein family started making and renting a dozen Halloween costumes from their Minnesota garage, and the small business sparked a lot of interest in the little town of Mankato. Years later, the founders decided to take the business online and sell costumes. In just a decade, the seasonal business went from a few employees... Read more »

starting

Your Guide to Launching a Home-Based Business

Thinking about starting a business from your home? Plenty of well-known businesses have started with simple home-based roots. For example, in 1994 Jeff Bezos founded Amazon from his garage in Washington, and Harley-Davidson started out of a home—and a shed—in Wisconsin. In fact, statistics show that 69 percent of U.S. entrepreneurs start their business at home.... Read more »

starting

30 Compelling Reasons to Start a Business

Are you toying with an idea for a business? A lot of people think about starting a business, but for whatever reason the idea never becomes a reality. If you’re an entrepreneur who is on the fence about starting a business, we have the encouragement you need to take the first step. We asked 30... Read more »

starting

How to Start a Food Truck

Have you been wondering how to start a food truck? Learn the ins and outs of starting a food truck business from two people in the industry. Read more »

managing

Building Your Business Website Yourself? Get Some Expert Tips First!

A good website is crucial in today’s business world. If you’re starting a new business, you might not have the cash to drop on a website designer, or your existing business website might be in need of a redesign. That’s okay. You can go online and find a number of template-based websites for an affordable price.... Read more »

managing

Is It Time to Hire an Employee?

If you own your own business and find that you simply don’t have enough time on your hands to be able to do all the things you need to do, you may be asking yourself should you hire an employee?  If you’ve already got employees, your question will be similar, when is the right time... Read more »

planning

5 Creative Cost Saving Ideas For Your Company

As a business owner, you’re always looking for ways to cut costs and raise your profit margin. There are some obvious ways to save money, but we wanted to generate a list of creative ways to save money, ways that even experienced business owners could benefit from. Read more »

managing

10 Apps to Save Time on Administrative Tasks

In a business, administrative chores can stack up. It might only take 20 minutes to send an email, or five minutes to answer your business cell, but all of these little tasks can take up a significant amount of time. Before you know it, your day is nearly over and you haven’t done half of the... Read more »

funding

What I Learned From My Appearance on Shark Tank

It’s not everyday that a television producer handpicks you to appear on ABC’s hit show “Shark Tank,” but that’s what happened to entrepreneur Kelly Costello. Costello is the founder of Puppy Cake, a company that sells boxed cake mix for dogs. It’s a lot like the do-it-yourself Betty Crocker cake mix, except the ingredients are changed... Read more »

starting

Before I Started My Business I Wish I’d Known…

If you’re about to start a business, you’ve probably read several how-to books looking for advice on how to be successful. While researching is a great first step, there are some lessons that you won’t find in a book. You need to hear from business owners who have been in your position, who started a... Read more »

starting

14 Business Resources Every Entrepreneur Should Know About

There are a ton of great resources available for entrepreneurs, but most of the time you don’t hear about them unless a fellow business owner mentions one. So, we asked dozens of entrepreneurs to tell us the one business resource that helped them the most. From their feedback, we’ve compiled a list for you. You’ll... Read more »

planning

4 Things Game of Thrones Can Teach You About Business [SPOILER ALERT]

  The hit HBO show “Game of Thrones,” which has fans enthralled over the fight for the Iron Throne, averages 14.2 million viewers per episode, and has been lauded as the network’s most popular show ever. With a cast of 250+ actors, “Game of Thrones” costs about $50-60 million to produce each season, and is now... Read more »

managing

4 Social Media Mistakes Your Business Should Avoid

When it comes to social media, many entrepreneurs are self-taught. You’ve learned your way around Facebook and Twitter with personal accounts, so you figure you’re good to go when it comes to a business account. Your experience will help, but there are some unspoken rules in the social media world that you might have missed... Read more »