A small business owner shares her marketing mistakes with entrepreneurs and offers tips to avoid the same problems.

Lisa Furgison

Lisa Furgison is a multimedia journalist with a passion for writing. She holds a graduate degree in mass communications and spent eight years as a television reporter before moving into the freelance world, where she focuses mainly on content creation and social media strategies. Furgison has crisscrossed the U.S. as a reporter, but now calls Key West, Florida home. When she's not conducting interviews or typing away on her laptop, she loves to travel.

Recent Articles Published by Lisa Furgison

managing

5 Marketing Mistakes I Made as a New Entrepreneur

After years of working for micromanaging bosses, working ten-hour days, and feeling completely drained at the end of a workweek, my husband and I decided to call it quits. We left our jobs in the media world and started our own business, McEwen’s Media. Our business is an extension of the work we did for the... Read more »

managing

A Beginner’s Guide to Google AdWords for Small Business

Entrepreneurs are constantly looking for advertising options that provide a good return on investment. Given the dependency on technology, it’s not surprising that online options have become a popular option. One of those options is Google AdWords. Google AdWords is Google’s online adverting platform. You know the ads that show up on the top and... Read more »

managing

The Ultimate Instagram Guide for Hair Salons

This article is part of our Salon Business Startup Guide—a curated list of articles to help you plan, start, and grow your salon business! Successful hair salons have to stay on top of trends, so it’s no surprise that salon owners and stylists are also embracing the hottest social media trend: Instagram. Instagram is the... Read more »

managing

18 Affordable Marketing Tactics Restaurants Can Use to Bring in More Customers

This article is part of our Restaurant Business Startup Guide—a curated list of articles to help you plan, start, and grow your restaurant business! The restaurant business will see an uptick in sales this year—according to the National Restaurant Association, sales are expected to hit $709.2 billion in 2015. The report indicates that the recovering economy... Read more »

managing

A Nonprofit’s Ultimate Guide to Social Media Marketing

This article is part of our Nonprofit Business Startup Guide—a curated list of articles to help you plan, start, and grow your nonprofit business! When it comes to marketing, nonprofits have a few things in common. First and foremost, every nonprofit relies on marketing efforts to attract donors and volunteers. Every nonprofit, no matter how... Read more »

starting

How to Start a Food Pantry in Your Community

Wondering how to start a food pantry in your community? Check out these tips from nonprofit experts. Read more »

planning

How to Create a Unique Selling Proposition

Whether you’re a new entrepreneur or thinking about joining the ranks, one question you’ll have to answer is: What sets your business apart? The answer to that question usually leads entrepreneurs to define their unique selling proposition, or USP. To help entrepreneurs create a unique selling proposition, we’ve written this handy guide to walk you... Read more »

managing

Affordable Ways to Create Creative Workspaces

If the free flow of ideas is important to business operations, regardless of whether you’re a sole-trader or a business with 20 employees, you’re going to want to build an environment that breeds creativity. You’ve probably already heard about Google’s crazily creative office setups, each one different from the last—an indoor slide, chalets inside the office,... Read more »

funding

How Much Money Should I Invest in My Business?

One of the daunting questions that every entrepreneur faces when opening a business is: How much capital should I invest? Realistically, there isn’t a one-size-fits-all number that applies to every business. It can be tricky to figure this number out, but it’s vital to your business’s success. You’ll need that number to create a business... Read more »

starting

Yes, You Can Operate a Scarily Successful Halloween Business

The Fallenstein family started making and renting a dozen Halloween costumes from their Minnesota garage, and the small business sparked a lot of interest in the little town of Mankato. Years later, the founders decided to take the business online and sell costumes. In just a decade, the seasonal business went from a few employees... Read more »

starting

Your Guide to Launching a Home-Based Business

Thinking about starting a business from your home? Plenty of well-known businesses have started with simple home-based roots. For example, in 1994 Jeff Bezos founded Amazon from his garage in Washington, and Harley-Davidson started out of a home—and a shed—in Wisconsin. In fact, statistics show that 69 percent of U.S. entrepreneurs start their business at home.... Read more »

starting

30 Compelling Reasons to Start a Business

Are you toying with an idea for a business? A lot of people think about starting a business, but for whatever reason the idea never becomes a reality. If you’re an entrepreneur who is on the fence about starting a business, we have the encouragement you need to take the first step. We asked 30... Read more »

starting

How to Start a Food Truck

Have you been wondering how to start a food truck? Learn the ins and outs of starting a food truck business from two people in the industry. Read more »

managing

Building Your Business Website Yourself? Get Some Expert Tips First!

A good website is crucial in today’s business world. If you’re starting a new business, you might not have the cash to drop on a website designer, or your existing business website might be in need of a redesign. That’s okay. You can go online and find a number of template-based websites for an affordable price.... Read more »

managing

Is It Time to Hire an Employee?

If you own your own business and find that you simply don’t have enough time on your hands to be able to do all the things you need to do, you may be asking yourself should you hire an employee?  If you’ve already got employees, your question will be similar, when is the right time... Read more »

managing

Does Your Business Have Swag?

Promotional gear, goodies, swag—whatever you call it, items with your company name and logo are a great marketing tool. They provide a way to connect with customers, improve brand awareness, and help drive your sales up. Crane, a home appliance and wellness company, uses promotional gear to promote their brand and products at various events and trade... Read more »

managing

How Your Business Can Master Yelp

In the past decade, businesses have had to jump on the digital train to stay on top of new trends, capitalize on new markets, and expand reach. From social media channels to review sites like Yelp, there’s a lot for entrepreneurs to monitor in the instant feedback, smartphone-crazed world we live in. Yelp, for instance,... Read more »

planning

5 Creative Ways to Save Your Business Money

As a business owner, you’re always looking for ways to cut costs and raise your profit margin. There are some obvious ways to save money. You’ve heard them all before—suggestions like shopping around for the best prices on everything from office furniture to cell phone contracts, barter for services with clients, and keep hiring to... Read more »

managing

10 Apps to Save Time on Administrative Tasks

In a business, administrative chores can stack up. It might only take 20 minutes to send an email, or five minutes to answer your business cell, but all of these little tasks can take up a significant amount of time. Before you know it, your day is nearly over and you haven’t done half of the... Read more »

funding

What I Learned From My Appearance on Shark Tank

It’s not everyday that a television producer handpicks you to appear on ABC’s hit show “Shark Tank,” but that’s what happened to entrepreneur Kelly Costello. Costello is the founder of Puppy Cake, a company that sells boxed cake mix for dogs. It’s a lot like the do-it-yourself Betty Crocker cake mix, except the ingredients are changed... Read more »

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A small business owner shares her marketing mistakes with entrepreneurs and offers tips to avoid the same problems.