Maisha Walker Founder & President, message medium http://www.messagemedium.com About the author: Maisha is the Founder & President of message medium, a 10-year old New York City Internet Strategy firm that uses Web site development, Internet marketing and hands on training to help small businesses boost traffic and win customers. Maisha is a sought after author, speaker, panelist, and teacher, and has been featured in national publications including Inc., Entrepreneur, Black Enterprise and The New York Enterprise Report. Find out about her upcoming free, small business Web site and Internet Marketing classes. Maisha has also taken her more than 13 years of work with more than 400 businesses, and compiled it into the Web Site Fundamentals workbook specifically designed to help small business owners get online professionally and profitably.
By helping you maximize "weak ties" Social Media Marketing provides small businesses with a powerful tool that doesn't need an overwhelming amount of complexity to be useful. Its power is based on the simple human desire to be connected and the tools that now exist to enable you, as an individual to fill that desire. Read more »
I was fascinated by the analysis of the Obama campaign. In many ways, Obama’s campaign and its success is a big, bright, “LCD sign” of the times. New media has come of age in a very public way. Most people seem to agree that the campaign used a number of techniques to capture an audience and... Read more »