AvatarMichael Kerr

Michael Kerr

Michael Kerr began his professional life as an entrepreneur. He built and managed a number of successful businesses before returning to school to indulge his passion for writing. An award-winning writer, Michael's work has appeared thousands of times in dozens of publications, including Portland Business Journal, USA Today and the Houston Chronicle. He lives in Portland, Oregon.

Recent Articles Published by Michael Kerr


Target Marketing: What Is It?

Everybody talks about target markets and taking aim, but not everybody does it. Target marketing is the only effective way to optimize marketing resources. Read more »


How to Write a Market Analysis

Many new entrepreneurs fail because the market for their product or service isn't as big as they thought it was. In order to prevent this, conducting a market analysis can help you determine if your new business idea is viable. Read more »


5 Tips for Coming Up With Your Million-Dollar Business Idea

This article is part of our Business Startup Guide—a curated list of our articles that will get you up and running in no time! When I was a kid, I knew exactly what I wanted to be when I grew up. I was going to be the next Boris Vallejo! (You know, the famous fantasy... Read more »


The 5 Types of Employees You’ll Find on Your Startup Journey (and How to Manage Them)

Several years ago, when I was just starting out as an entrepreneur, a friend introduced me to a concept he called “Serengeti Management.” His premise was that, as a new employer, I was going to have to deal with any number of different personalities, each represented by a creature you might find roaming the plains... Read more »


The 4 Biggest Business Mistakes of All Time (and What You Can Learn From Them)

When I was starting out in business I was naïve. Strike that—I was clueless. In fact, I knew less than nothing about running a business, and I didn’t even know that. Back then, in my 20s, I dove headfirst into everything I did, arms and legs flailing. I was all heart and no homework. I... Read more »