Recent Articles Published by Michael Kerr
Target Marketing: What Is It?
Everybody talks about target markets and taking aim, but not everybody does it. Target marketing is the only effective way to optimize marketing resources. Read more »
How to Write a Market Analysis
Many new entrepreneurs fail because the market for their product or service isn't as big as they thought it was. In order to prevent this, conducting a market analysis can help you determine if your new business idea is viable. Read more »
5 Tips for Coming Up With Your Million-Dollar Business Idea
This article is part of our Business Startup Guide—a curated list of our articles that will get you up and running in no time! When I was a kid, I knew exactly what I wanted to be when I grew up. I was going to be the next Boris Vallejo! (You know, the famous fantasy... Read more »
The 5 Types of Employees You’ll Find on Your Startup Journey (and How to Manage Them)
Several years ago, when I was just starting out as an entrepreneur, a friend introduced me to a concept he called “Serengeti Management.” His premise was that, as a new employer, I was going to have to deal with any number of different personalities, each represented by a creature you might find roaming the plains... Read more »
The 4 Biggest Business Mistakes of All Time (and What You Can Learn From Them)
When I was starting out in business I was naïve. Strike that—I was clueless. In fact, I knew less than nothing about running a business, and I didn’t even know that. Back then, in my 20s, I dove headfirst into everything I did, arms and legs flailing. I was all heart and no homework. I... Read more »
