Though his early career was primarily in banking and real estate development, Michael Sassano has worked closely with many groups in the global cannabis industry, including both the private sector and publicly traded companies, and is known as one of the early influential investors in the cannabis space. After years of working in these various spaces, in the industry he founded and is currently CEO of Solaris Farms, the largest and most technologically advanced desert cannabis greenhouse cultivation operation in the state of Nevada, providing the bustling Las Vegas market with top-shelf cannabis. Currently, he is also heavily investing in the European cannabis markets. He recently became Head of the Board of Soma Pharma, a Dublin, Ireland-based holding company used for distribution of medical cannabis products to pharmacies across Europe.
Developing a cannabis cultivation business requires significant planning, dedication, and focus. Initially, you’ll need to develop a solid plan to provide a steady direction for the project. Concise strategic planning gives cannabis entrepreneurs an edge by allowing them to solidify their spot in a highly competitive market. Read more »
Expert business tips and advice delivered weekly.