The traditional business plan simply didn't fit the needs of modern, fast-moving companies. So, Lean Planning was born—and here's how it all started.

Noah Parsons

Before joining Palo Alto Software, Noah Parsons was an early Internet marketing and product expert in the Silicon Valley. He joined Yahoo! in 1996 as one of its first 101 employees and become Producer of the Yahoo! Employment property as part of the Yahoo! Classifieds team before leaving to serve as Director of Production at Epinions.com. He is a graduate of Princeton University.

Noah devotes most of his free time to his three young sons. In the winter you'll find him giving them lessons on the ski slopes, and in summer they're usually involved in a variety of outdoor pursuits.

Noah is currently the COO at Palo Alto Software, makers of Outpost and the online business plan app LivePlan, and content curator and creator of the Emergent Newsletter. You can follow Noah on Google+ or on Twitter.

Recent Articles Published by Noah Parsons

planning

The History of Lean Planning

The traditional business plan simply didn't fit the needs of modern, fast-moving companies. It was time to bring a scientific approach to business planning—and so Lean Planning was born. Read more »

planning

Going Beyond the Napkin: How Do You Know If Your Idea Is Any Good?

How do you know if your business idea is a good one? Is it worth pursuing now, or does it need to be refined and improved—or maybe forgotten about entirely? Here's how to find out. Read more »

managing

Boost Your SaaS Business Revenue With These 12 Strategies

So, you've launched your new SaaS company. The hard part is over, right? Not so fast—now, it's important to make sure you have a growth strategy in place. Here are the top 12 ways to grow and boost revenue for your SaaS business. Read more »

planning

How to Format a Business Plan

The format of your business plan will help you achieve your goals, so it’s important to think about the plan’s structure as you build it. Read more »

planning

Easy Tips and Tricks to Help You Complete Your Business Plan

We've learned a few things that can make the business planning process much easier and faster. Here’s our list of tips, tricks, and resources. Read more »

managing

20 Marketing Tools Every Small Business Owner Should Try

Here’s a list of marketing tools that we've had hands-on experience with and are comfortable recommending to other entrepreneurs. Read more »

starting

85 Essential Startup Resources You Should Know About

These are the tools that we know, love, and wouldn’t hesitate to recommend—many of them we use ourselves. Use them to propel your startup into success and growth. Read more »

funding

11 Angel Investor Blogs You Should Be Reading

In the business world, angel investors are sometimes equated with actual angels, sent to help us fund what could not otherwise be funded. These guardian angels of innovation are responsible for bringing many new ideas to life. The thing is, many of us—most notably those seeking investment—don’t know a lot about what angel investors are... Read more »

funding

17 Venture Capital Blogs You Should Be Reading

Whether or not you’re raising money for your business, getting advice from venture capitalists can be invaluable. But, getting in the doors of a Sand Hill Road VC in Silicon Valley can be an incredibly difficult undertaking. Fortunately, many of the top VCs share their thoughts on their blogs and are full of advice for... Read more »

starting

Ask Me Anything! (Well, Almost Anything)

Hi. I’m Noah and I’m COO here at Palo Alto Software. In case you didn’t know, Palo Alto Software is the great company behind Bplans. Our goal has always been to help entrepreneurs succeed in business. In addition to making business planning software, we also try and help by providing all of the articles and advice... Read more »

starting

How Do You Know If You Have a Good Idea for a Business?

This article is part of our Business Startup Guide, a curated list of our articles that will get you up and running in no time! How do you know if you have a good idea for a business? One of my biggest challenges at Palo Alto Software is figuring out which ideas to pursue and... Read more »

managing

Our Favorite Black Friday Deals for Your Small Business

We all know that Black Friday and Cyber Monday are great days to pick up deals and get your holiday shopping done. But, what about your small business? It needs a few holiday gifts to get it ready for the New Year. Here are 10 of our favorite deals that will help boost your business... Read more »

planning

Do This One Thing Before You Write Your Business Plan

So, you’ve been asked to write a business plan. It’s likely that your mind is filling with images of long documents, bad memories of writing term papers, and worries about doing market research and creating financial forecasts. Take a deep breath. It doesn’t have to be that way. Today, I’m going to walk you through... Read more »

managing

The 5 Metrics You Need to Track for Your Subscription (SaaS) Business to Succeed

This article is part of our SaaS Business Startup Guide—a curated list of articles to help you plan, start, and grow your SaaS business! Subscription and software-as-a-service (SaaS) businesses are everywhere these days. From the predictable to the downright weird, you can seemingly subscribe to anything. Subscription businesses are hot because of their recurring revenue model.... Read more »

planning

A Simple, Step by Step Guide For Business Planning

We have plenty of in-depth articles here on Bplans about business planning, for example: why you should plan, what kind of plan you need, and how to prepare a formal business plan document. But, what we’ve been missing, until now, is a simple step-by-step summary of the business planning process to get you going and... Read more »

planning

A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business

This article is part of our SaaS Business Startup Guide—a curated list of articles to help you plan, start, and grow your SaaS business! We’re living in a subscription world. More and more, everything that we do and use is no longer being sold to us directly. Instead, we’re now paying monthly for all kinds... Read more »

planning

Why Even Silicon Valley Entrepreneurs Need a Business Plan

Silicon Valley is a crazy place. I’ve lived and worked there, first through the late 90s and the dot-com bubble while I worked at Yahoo!, and then again helping to start a company that eventually got bought by eBay. As the dot-com bubble was bursting, I left to work in the U.K. and founded a... Read more »

managing

Think Like a Marketer and Sell Like a Superstar

Marketing and sales have changed dramatically over the past few years and every business, regardless of size, must adapt. Join John Jantsch, best selling author of Duct Tape Marketing, as he explains how business owners and marketers alike must take the best of marketing and best of selling to create the perfect mix that attracts... Read more »

starting

Why One Business Failed (and How to Ensure Yours Won’t)

Despite having the key ingredients required for success, a new local restaurant failed. Here are the lessons that would have helped save this business, that can also help you as you search for success. Read more »

managing

The 6 Most Important Web Metrics to Track for Your Business Website

Web analytics and metrics can be overwhelming. The key to avoid drowning in the sea of numbers is to start with six key metrics for measuring how your website is doing. Read more »

The traditional business plan simply didn't fit the needs of modern, fast-moving companies. So, Lean Planning was born—and here's how it all started.