A buyer or user persona is a fictional character that represents a business’s customers or potential customers, based on what you know about their demographics, behaviors, and what motivates them. Here's why you need a buyer or user persona, and how to create one.

Noah Parsons

Before joining Palo Alto Software, Noah Parsons was an early Internet marketing and product expert in the Silicon Valley. He joined Yahoo! in 1996 as one of its first 101 employees and become Producer of the Yahoo! Employment property as part of the Yahoo! Classifieds team before leaving to serve as Director of Production at Epinions.com. He is a graduate of Princeton University.

Noah devotes most of his free time to his three young sons. In the winter you'll find him giving them lessons on the ski slopes, and in summer they're usually involved in a variety of outdoor pursuits.

Noah is currently the COO at Palo Alto Software, makers of the online business plan app LivePlan. You can follow Noah on Google+ or on Twitter.

Recent Articles Published by Noah Parsons

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How a Buyer (or User) Persona Can Improve Your Business

A buyer or user persona is a fictional character that represents a business’s customers or potential customers, based on what you know about their demographics, behaviors, and what motivates them. Here's why you need a buyer or user persona, and how to create one. Read more »

A buyer or user persona is a fictional character that represents a business’s customers or potential customers, based on what you know about their demographics, behaviors, and what motivates them. Here's why you need a buyer or user persona, and how to create one.