Robbie Kellman Baxter is the author of "The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue." She is the founder of Peninsula Strategies LLC, a consulting firm based in Menlo Park, CA, that helps companies excel in the membership economy.
The ways consumers are buying products is changing, and Amazon has managed to tap into underserved markets. Can your business do the same? Read more »