AvatarSabrina Parsons

Sabrina Parsons

Sabrina has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a UK software distribution company in 2001 that later was purchased by and became a wholly owned subsidiary of Palo Alto Software. Sabrina is a successful Internet expert, having served as Director of Online Marketing at Commtouch, Senior Producer at Epinions.com, and founder of her own Web consulting company, Lighting Out. She is a graduate of Princeton University. Sabrina masquerades as MommyCEO (www.mommyceo.org), where she writes a blog about running a business and balancing that with life with her husband and three young sons. When Sabrina is not at work she can be found chasing her kids all over Oregon: biking, hiking, swimming, skiing, and anything outdoors that uses up a lot of little boys' energy.

Recent Articles Published by Sabrina Parsons


10 Things Every Small Business Needs To Do

If you're looking to start a new small business, there are a lot of factors to consider. But boil it down, and you're left with just these ten things to focus on. Read more »


Marissa Meyer at Yahoo! Wages War on Flexibility

Last month, an internal HR Yahoo! email from the head of HR about Yahoo’s work at home policies and changes to that policy was leaked. Apparently Marissa Meyer is trying to whip the company back into shape and wants to reign in employees who have flexible working arrangements and work from home. Here is a... Read more »


How to Be Decisive and Lead without Regrets in 2013

This post was previously published on Forbes.com. As entrepreneurs, we know that running a business brings a lot of headaches and worries along with the more positive experiences of leadership. Every day seems to be filled with decisions that affect your success and the success of your employees. Should you buy that new truck? Should... Read more »


Lean Planning Drives Growth For Small Business

These days more than ever, as a business owner and entrepreneur, you need to innovate or die. This mantra is most true for any business in the technology sector. We constantly need to move forward, create new things, better and faster. The pressure that a small business owner has to leverage innovation into growth is only emphasized by the... Read more »


Debunking a Myth: Business Plan = Venture Funding?

Time and time again I am surprised when people espouse the common myth that you only need to write a business plan if you are seeking funding for your business.  And then I start lecturing them. Yes, every entrepreneur needs to start with a business plan, and I mean EVERY entrepreneur, not just those seeking... Read more »

Mason Entrepreneurship Research Conference

Tim was recently invited to be the keynote speaker at the George Mason Entrepreneurship Research Conference. Not only is it an honor for Tim, but also for Palo Alto Software. And now for the cherry on top, a post from Campus Entrepreneurship: Just listened to Tim Berry give the keynote address during lunch. Tim was... Read more »


Best Customer Service EVER… Really!

About a month ago I reserved a condo in New York for a business trip I have coming up at the end of May.  I run the Princeton Entrepreneurs’ Network and we run an annual conference every year in late May, and this year I am the one in charge, so I have to be... Read more »

An interesting stimulus package suggestion from Barry Moltz

Barry Moltz, a popular blogger and author, wrote a very interesting post on what Obama should do to stimulate the American economy.  Here is what he suggests: If we took the $750B and divided it among the approximately $150M working Americans, each of us would get $5,000 to spend in this economy. The government would... Read more »


Palo Alto Software Hits the 100 Best Oregon Businesses in 2009 List

It’s rare that we toot our own horn but … Palo Alto Software was honored this month as one of Oregon’s 100 Best Companies to work for. Oregon Business Magazine runs the awards and sends out surveys for employees to fill out. Thank you to both Oregon Business for running this survey, and thank you... Read more »


Forget finding a new job … make one!

The New York Times had an article last week about how laid-off workers are taking matters into their own hands. The article talks about when, in a recession, do people start thinking about starting a company vs. just sending out resumes and trying to get a job: Economists say that when the economy takes a... Read more »


Another Email Fail: You Can’t “Reply to All”

Nielsen, as in the company that does TV ratings and such, has removed the “reply to all” feature from their email client.  Read more about it here in this article. Their theory is that removing the “reply to all” feature will force people to really think about who should be copied on the message. IF... Read more »

Web Analytics World interview about Email Center Pro

Read this great interview with me, Sabrina, and Manoj, the blogger behind Web Analytics World. Thanks Manoj! Sabrina Parsons CEO Palo Alto Software Email Center Pro Read more »


Another Email Fail: Obama and the White House

As reported yesterday in the New York Times, The White House experienced more than 6 hours of email outage yesterday. I wonder who is getting fired for this email faux pas? You have to wonder what kind of technology is in place in the White House that they not only had their email service go... Read more »


Email Fail: Yes even Tim Ferriss has them

Yes, even someone like Tim Ferriss from the 4 hour workweek (his book and blog are GREAT by the way), a man who lives off of espousing better efficiencies in life, has email fails. The email fail: I email Tim about a Princeton related thing (he is an alum like me). He has an automated responder... Read more »

The best product DEMO as tweeted by Guy Kawasaki

Really, seriously. This is what Guy tweeted today: “Great online tutorial. Every company should do something like this.” We are so excited at Palo Alto Software to go live with this cool, stop animation, “What is it” video for Email Center Pro. Not only is it a cool technology, but I think it is a... Read more »


Congratulations President Obama!

The wait for the new administration is finally over. Finally, after the country decisively voted for Barack Obama, we get to start seeing him in action. And I think most people agree that it is not a moment too soon. As the economic uncertainties have worsened we have been a country without a leader. The old... Read more »


SWOT Is Not Special Weapons and Tactics

Ok, so, if I am not referring to a special police unit what is SWOT and how can it help you run your business better? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Every business should be doing a SWOT assessment every year to make sure that they understand the current market and to focus... Read more »

John Jantsch guest hosts a marketing seminar

Our good friend John Jantsch, author of Duct Tape Marketing and expert behind our new Marketing Plan Pro powered by Duct Tape Marketing software, is running a marketing seminar you don’t want to miss. Act today and get 25% off the Marketing Intensive Seminar. Join John Jantsch in the beautiful Sonoma County region of California... Read more »


Good expenses? Bad Expense?

As we head into this uncertain time in the American economy, anyone who runs a small business is thinking about how the downturn will affect their business. Some businesses have already been affected and many more are worried, very worried. So besides losing sleep, pulling your hair out, and biting your fingernails until they bleed... Read more »


Shut up, you stupid customer

Ok. Maybe the title is a little bit harsh, but it got your attention, right? Why is it that more and more these days I feel that companies I purchase products and services from are telling me to “shut up and take it”. Let me give you just a few real examples of times I... Read more »

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