Sara Conte is co-founder of Brand Genie, the creator of an affordable, automated brand builder for small businesses. Brand Genie automatically matches small businesses with a recommended brand personality through 12 easy questions. Small businesses can then quickly build a cohesive and well-designed Brand Kit, including a logo, business card, and website.
New technology is making us faster, smarter, smaller, and more efficient. We’ve selected a few of our favorite tools to make your life easier. Read more »
You'll still have to hire the big-gun designers for major initiatives (totally worth it), but you can get far with these simple design tools on your own. Read more »
Your brand is what the outside world thinks of you, and it's an impression you often build over time. However, these days your first impression is often made online. Read more »
Welcome to Day 5 of the Big Brand Challenge—the last day! On Day 1 and 2 of the challenge, you laid the foundation for your brand. On Day 1 you defined who you are, on Day 2 you defined what you look like, on Day 3 you created (or updated) your logo, and on Day 4 you outlined those... Read more »
Welcome to Day 4 of the Big Brand Challenge On Day 1 and Day 2 of the challenge you laid the foundation for your brand. On Day 1 you defined who you are, on Day 2 you defined what you look like, and on Day 3 you began the process of creating or updating your logo. Now it’s time to... Read more »
Welcome to Day 3 of the Big Brand Challenge In Day 1 and 2 of the challenge, you laid the foundation for your brand. On Day 1 we defined who you are, on Day 2 we defined what you look like. Now it’s time to bring it to life with your logo. Then you can move on to Day... Read more »
Welcome to Day 2 of the Big Brand Challenge On Day 1, we defined who we are. Now we need to know—what do we look like? Then we can move on to: Day 3: Create (or update) your logo Day 4: Outline essential marketing materials Day 5: Prepare for liftoff! Take out your worksheet from yesterday... Read more »
Welcome to Day 1 of the Big Brand Challenge Today we focus on the core of branding—defining who you are. Take a good look at your business. Your customers can’t begin to understand your value proposition unless you know it yourself. Once you’ve defined who you are you can move on to: Day 2 We define... Read more »
I believe that building a great brand is the single best way to ensure the long-term survival of your company. Read more »
Building a brand that’s authentic, consistent, and rooted in a distinct personality separates you from the competition and allows your customers to connect with you on a more meaningful level. Building a brand can feel daunting. In fact many small businesses feel like it’s something that only the “big guys” can afford. But branding is something that every company can do if you follow a few basic rules. Read more »
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