Recent Articles Published by Sara Conte
How to Build Your Brand — 2022 Guide
Building a brand that’s authentic, consistent, and rooted in a distinct personality separates you from the competition. Here's how to do it. Read more »
Online Tools to Make Your Small Business Life Easier
New technology is making us faster, smarter, smaller, and more efficient. We’ve selected a few of our favorite tools to make your life easier. Read more »
3 Tools That Will Turn You into a Designer
You'll still have to hire the big-gun designers for major initiatives (totally worth it), but you can get far with these simple design tools on your own. Read more »
How to Create a Branded Website
Your brand is what the outside world thinks of you, and it's an impression you often build over time. However, these days your first impression is often made online. Read more »
Prepare for Liftoff: Day 5 of the Big Brand Challenge
Welcome to Day 5 of the Big Brand Challenge—the last day! On Day 1 and 2 of the challenge, you laid the foundation for your brand. On Day 1 you defined who you are, on Day 2 you defined what you look like, on Day 3 you created (or updated) your logo, and on Day 4 you outlined those... Read more »
Create or Update Your Marketing Materials: Day 4 of the Big Brand Challenge
Welcome to Day 4 of the Big Brand Challenge On Day 1 and Day 2 of the challenge you laid the foundation for your brand. On Day 1 you defined who you are, on Day 2 you defined what you look like, and on Day 3 you began the process of creating or updating your logo. Now it’s time to... Read more »
Create or Update Your Logo: Day 3 of the Big Brand Challenge
Welcome to Day 3 of the Big Brand Challenge In Day 1 and 2 of the challenge, you laid the foundation for your brand. On Day 1 we defined who you are, on Day 2 we defined what you look like. Now it’s time to bring it to life with your logo. Then you can move on to Day... Read more »
What Do You Look Like: Day 2 of the Big Brand Challenge
Welcome to Day 2 of the Big Brand Challenge On Day 1, we defined who we are. Now we need to know—what do we look like? Then we can move on to: Day 3: Create (or update) your logo Day 4: Outline essential marketing materials Day 5: Prepare for liftoff! Take out your worksheet from yesterday... Read more »
Who Are You: Day 1 of the Big Brand Challenge
Welcome to Day 1 of the Big Brand Challenge Today we focus on the core of branding—defining who you are. Take a good look at your business. Your customers can’t begin to understand your value proposition unless you know it yourself. Once you’ve defined who you are you can move on to: Day 2 We define... Read more »
4 Reasons to Brand Your Business
I believe that building a great brand is the single best way to ensure the long-term survival of your company. Read more »
