Sherisa Aguirre

Senior Content Strategist for Palo Alto Software, Sherisa spends her day thinking about how businesses can design content that entertains, educates and connects. She considers herself a steward of the web and enjoys helping brands tell stories and build communities online. Follow Sherisa on Google+.

Recent Articles Published by Sherisa Aguirre


A Love Note to Entrepreneurs (#bizcrush2013)

It’s Valentine’s Day and who can resist the chance to wax poetic about well….love. Our team has spent a lot of time (definitely not surfing the internet) on market research (definitely not looking at your Facebook pictures) to figure out how to capture your attention in today’s culturally sanctioned sea of squishy, kissy, chocolate-covered digital... Read more »


Free Webinars for Global Entrepreneurship Week

We celebrate entrepreneurship every day at Palo Alto Software but some weeks our enthusiasm is a little harder to contain. Following the president’s declaration of November as National Entrepreneurship Month last year, we knew that November would never be the same. And, once we found out that U2’s Bono was in on the action, we... Read more »


Email: Friend or Foe?

Like many people, I enjoy the conveniences that email affords me on a daily basis. It’s hard to even imagine what professional life would be like without constant notifications and helpful meeting reminders throughout the work day. And let’s face it, email has certainly earned it’s preference over unexpected phone calls and has quickly become... Read more »