AvatarSherisa Aguirre

Sherisa Aguirre

Senior Content Strategist for Palo Alto Software, Sherisa spends her day thinking about how businesses can design content that entertains, educates and connects. She considers herself a steward of the web and enjoys helping brands tell stories and build communities online.

Recent Articles Published by Sherisa Aguirre


A Love Note to Entrepreneurs (#bizcrush2013)

It’s Valentine’s Day and who can resist the chance to wax poetic about well….love. Our team has spent a lot of time (definitely not surfing the internet) on market research (definitely not looking at your Facebook pictures) to figure out how to capture your attention in today’s culturally sanctioned sea of squishy, kissy, chocolate-covered digital... Read more »