AvatarStefan Pretty

Stefan Pretty

Stefan is a founder and CEO of Subbly, the management and education platform for a subscription business. He is focused on sustainability through profitability, and devoted to sharing lean business principles with future founders through writing and speaking. Stefan believes that subscription (box) business is often misunderstood, so he works on simplifying the processes such as business planning, packaging/design, and order management or website store front optimization.

Recent Articles Published by Stefan Pretty


7 Questions to Ask Yourself Before Considering a Subscription Box Business

The subscription box business model is incredibly popular (and for good reason), but is it right for you? Ask yourself these 7 questions to find out. Read more »