When you set impossible goals, your employees—and you—are forced to innovate. Here is how goal setting can help lead you achieve greatness.

Stirling Cox

Stirling Cox is the managing director of AlphaSights USA, a company that connects today’s business leaders with the insight and expertise they need to prosper. The company assists a global client base, including private equity firms, asset managers, strategy consultancies and corporate executives, in making more informed decisions.

Recent Articles Published by Stirling Cox

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Goal Setting That Leads to Greatness

Steve Jobs was famous for his high standards. In fact, those impossible targets he set for his team made Apple the innovative powerhouse it is today. According to one employee, when engineers completed the prototype of the very first iPod, they presented their work to Jobs for his approval. Jobs scrutinized the device and immediately... Read more »

When you set impossible goals, your employees—and you—are forced to innovate. Here is how goal setting can help lead you achieve greatness.