Never forget: Profits are not the same as cash, and understanding the difference between the two is an important part of running a successful business. Brush up on the crucial difference between cash and profits with this guide.

Tim Berry

Founder and Chairman

Tim Berry is the founder of Palo Alto Software, a co-founder of Borland International, and a recognized expert in business planning. Tim is the originator of Lean Business Planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning. His full biography is available on his blog.

Recent Articles Published by Tim Berry

planning

The Difference Between Cash and Profits

Never forget: Profits are not the same as cash, and understanding the difference between the two is an important part of running a successful business. Brush up on the crucial difference between cash and profits with this guide. Read more »

planning

The Different Types of Business Plans

Business plans go by many names: Strategic plans, operational plans, internal plans, and many others. Here's a rundown of the different types of business plans, so you can decide which one is right for you. Read more »

planning

How to Forecast Sales

Sales forecasting is much easier than you think, and much more useful than you imagine. It’s not about guessing the future correctly. We’re human; we don’t do that well. Instead, it’s about assumptions, expectations, drivers, tracking, and management. Here's how to forecast sales for your business. Read more »

planning

How to Forecast Cash Flow

A profitable business will still fail if you can't pay the bills—so a good cash flow analysis might be the most important piece of a business plan. Here's how to forecast cash flow. Read more »

planning

A Simpler Plan for Startups

What kind of business plan do you need? It depends on the size of your business, and what you're using the business plan for. Here's how to determine what kind of business plan is right for your startup. Read more »

planning

How to Develop a Market Analysis for Your Business Plan

The sales and marketing section of the standard business plan includes three parts—the market analysis, the marketing plan, and the sales plan. Keep it short and simple—just big enough to cover your actual business need. Here's how to develop your market analysis for your business plan. Read more »

planning

How to Use Your Business Plan to Be a Better Manager

Use your business plan to set milestones, tasks, performance measurements, and numbers to track. Then get the people together once a month (or so) to review results. The outcome? The management "magic" of business planning. Read more »

planning

8 Common Business Plan Mistakes

What are the most common business plan mistakes? While including the necessary items in a business plan is important, you also want to make sure you don’t make any of these common errors. Here's what to avoid. Read more »

starting

How to Develop Your Business Strategy

Business strategy doesn't have to be complex—it's all about assessing the problem, your solution, the market, and your business identity. Here's your guide to easily creating a solid strategy that will help grow your business. Read more »

planning

What Is a Business Plan?

In its simplest form, a business plan is a guide—a roadmap for your business that outlines goals and details how you plan to achieve those goals. Here's what a business plan entails, and how to choose what type is right for your business. Read more »

managing

Strategy Is Useless Without Execution

Strategy is useless without tactics for execution. The plan was brilliant on the whiteboard, but never got to the real world. What happened? Don’t leave that whiteboard without developing key tactics. Read more »

planning

4 Essentials of the Growth-Oriented Business Plan

Strategy in your growth-oriented business plan serves as a reminder of what’s most important. Hint: It's not about what you're doing; it's all about what you're not doing. Read more »

funding

Forecasting Models: What You Need to Know

Forecasting should be a regular part of your process—not something you do once, or once a year. But how do you know if your forecast is reliable? Read more »

planning

SWOT Analysis Examples

Conducting a SWOT analysis on your business? One of the best ways to prepare yourself is to turn to SWOT analysis examples, which can provide both help and inspiration. Read more »

managing

How to Do a SWOT Analysis for Better Strategic Planning

Conducting a SWOT analysis of your business will enable you to make a solid strategic plan for your business's growth. Here's how to get started. Read more »

planning

How to Write a Mission Statement in 5 Easy Steps

Your company’s mission statement is your opportunity to define your goals, ethics, culture, and norms for decision-making. Here are the steps to writing a great mission statement. Read more »

planning

How to Write an Executive Summary + Video

Your executive summary is the doorway to your business plan—after looking it over, your prospective investor is either going to throw your business plan away, or keep reading. Here's how to write an executive summary that sets your business plan apart. Read more »

managing

The Indirect Cash Flow Method: How to Use It and Why It Matters

By now, you probably know that paying attention to your cash flow is vital to the health of your business. This article looks at an alternative cash flow method, often called the indirect cash flow method. Read more »

planning

What You Really Need to Know About Cash Flow

Cash is the single most important resource in any business—and also one that is frequently misunderstood. Here's what you really need to know about cash flow. Read more »

starting

Top Startup Mistake: Unrealistic Forecasts

A growth forecast works for investors when it’s built on realistic assumptions, laid out transparently. The problem? Most forecasts are unrealistic, overly optimistic, and built without real basis. Here's how to fix that. Read more »

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Never forget: Profits are not the same as cash, and understanding the difference between the two is an important part of running a successful business. Brush up on the crucial difference between cash and profits with this guide.