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Recent Articles Published by Todd Brabender
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4th Quarter Publicity = 1st Quarter Prosperity
As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the new year. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as... Read more »
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Generating Publicity – Will the Media be Interested in my Product or Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit... Read more »
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Product Publicity & Business Publicity – Market to the Media First
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them.... Read more »
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Product Publicity & PR Success and How You Can Do It Too
The Client: New Deal Playing Card Company “Making the best of the hand you are dealt.” Several months ago I took a phone call from an executive at The New Deal Playing Card Company. Her husband had just invented, patented and launched a unique line of ergonomically correct playing cards designed to fit the natural... Read more »
managing
Publicity Electricity: How to Plug Your Business Into the Media
We all know what an electricity generator is and does, but when it comes to getting media exposure for your business, how good is your “publicity generator?” If you think about it, there are a lot of similarities between the two. Whether it’s your business’ electricity generator or its publicity generator that fails …either way... Read more »
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Product Publicity or Business Publicity?
Is there a difference between product publicity and business publicity and which one is right for you? To some entrepreneurs and business owners, the answer to this question might be, “it doesn’t matter — publicity is publicity and I’ll take all I can get.” True to a degree, but the smart entrepreneur knows that there... Read more »
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The Increasing Power of Publicity
The call came into my office and the voice on the other end was very energetic, almost giddy: “I have finalized my marketing budget and need your help launching an advertising campaign for my new product,” he breathed. “Congratulations,” I replied, “but before we implement an ad campaign, I want to make sure you have... Read more »
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Use Your News
Let’s say you have a uniquely innovative product/business/invention/venture on your hands… one that’s generated some nice media exposure/publicity (whether it was the product of your hard work or generated by a hired PR specialist or agency). Instead of using the mounds of tear sheets as wallpaper and those stacks of DVDs as door stops–USE YOUR... Read more »
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I Can’t Afford a Publicity/Public Relations Campaign — Can I?
It’s a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: “I’d love to hire someone to launch our publicity campaign professionally, but we can’t afford it, so I’m just going to have to do it on my own.” Over the past several months, I have been conducting an... Read more »
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Publicity Outside Your City
We all know that the Internet has taken away geographic boundaries in the business world. The accessibility and expansiveness of the Internet allows the entrepreneur/business owner anywhere in North America to search outside his local yellow pages for the best and most affordable services available. This is especially true when it comes to finding PR/publicity... Read more »
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Publicity Campaigns: How Many Hours? How Many Months?
When it comes to generating publicity for a product, business or website, one of the hardest decisions entrepreneurs have to make is whether to launch the campaign themselves. What makes it tough is trying to determine the amount of time it might take to launch and maintain a successful publicity campaign. This article will help... Read more »
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Priming Your Business for Publicity
When it comes to putting together your initial business plan or making out your annual marketing budget, the amount of money you allocate toward “marketing supportives” can make a big difference in the success of your business’ impending public relations/publicity campaign. Although it sounds obvious, many new entrepreneurs don’t realize that typical sales marketing materials... Read more »
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Make Your PR Stand for Perfect Resource
When you think of public relations or publicity, what comes to mind? For some people (even for some PR types), it may mean hounding or even badgering the media to get them to generate a story about you, your product or your business. Sometimes that works, but often it doesn’t. As a PR professional, I... Read more »
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Mastering the Media
As a former TV news reporter/producer and a current PR professional, I have been on both sides of the media interview game. I like to think I have a good eye for what makes a good interview source; how to conduct an interesting interview; and how to give a compelling interview. There are a few... Read more »
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Implementing a Successful Publicity Campaign
There’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. Over the past several years, I have had... Read more »
managing
Generating Publicity for Your Business
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them.... Read more »
managing
Turning Your Media Pitch into a Media Hit
Anyone who has ever read a book on sales or taken a sales course has heard it: on average it takes anywhere from 3 to 10 contacts before a sale is reached. Although sales and publicity are very different animals, the same rule of thumb applies when pitching your release or story idea to the... Read more »