Varju Luceno is the owner of Global Office Partners - a marketing firm that focuses on the needs of professional service businesses. Varju is also a global marketer, blogger and writer on small business and technology related topics. She earned her MBA in marketing from the University of Montana in Missoula.
Lack of proper planning and failure to create a systematic approach can be fatal to projects. This approach to project planning will help ensure that your projects are successful. Read more »
I recently worked with a small business owner who told me that she knew her target market. She was indeed able to describe her ideal clients in great detail, but she was not as talkative when it came to listing the needs and problems of her prospects. The above mentioned entrepreneur participates in networking events,... Read more »
“Marketers can’t push products on people. They have to think like journalists and create a dialogue with their audience to earn a prospect’s trust,” notes Varju Luceno of Global Office Partners. “Many firms will need to reinvent their marketing in 2010.” As you get ready to flip your calendar over for the new year, take... Read more »