Following up on the release of the Kindle — I posted on this last week — I like John Jantsch’s take on this over at Duct Tape Marketing. He called it Books as naked conversations.

… the point that I haven’t heard enough discussion on is whether this type of device will actually impact the way books are created, much like blogs changed the way websites were created.

For a small fee, a Kindle user can now go online and read daily newspapers, blogs and magazines. Much of this content is available already, some for free, but a Kindle user can take it all with them and read, much like the printed versions, asynchronously.

I believe we may see a shift in the way books are actually created, particularly nonfiction books. If I, as a marketing coach, wanted to add updates and lessons to a book about marketing, I could easily do this through an electronic device that’s always on. Authors could very easily enter into public conversations about their work and how to apply it much like we do now with our blogs and the readers of those blogs.

Think about the value that could be added to a book. In fact, if publishers don’t think about this as the next frontier of how books will stand out and be measured, look out. Eventually, right or wrong, everything ever written will be available like this; the secret will be finding ways to enhance the experience with interaction and with conversations that are open, transparent and relevant. (Sound familiar?)

Many good startups begin with what people want. Does this new technology fill an existing need? Have laptop computers already offered this kind of flexibility, perhaps with ebook readers that already exist? Does the wireless make it better? Does this give you any ideas?

Was this article helpful?
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Tim BerryTim Berry
Tim Berry

Tim Berry is the founder and chairman of Palo Alto Software and Follow him on Twitter @Timberry.