VARBusiness talks about the importance of business planning in this recent article.
” … small businesses, which often fail to implement
formal business-planning processes in the first few … would likely benefit from starting the planning process earlier.” – VARBusiness “Business Planning”
Cale has developed a strong insight for what works and what doesn't work when it comes to business plans and marketing plans. He has business degrees in marketing and management from the Charles H. Lundquist School of Business at the University of Oregon and a solid background in business management and product marketing.
