Here’s a wonderful new business idea for today’s hard times: Become an expert on how to survive in business during today’s hard times.

Seriously, isn’t it amazing how many people are suddenly experts on surviving a recession? What percent of your e-mail offers from vendors involves helping you get through hard times?

Hmmm . . . let’s see . . . mind your costs. Watch your sales. Keep your cash in the bank. Avoid debts. Stay close to your customers . . . what else?

Yes, I admit it, I’m guilty, too.

But here’s an idea: Let’s all watch for something new, different and particularly relevant on this topic. Where are the surprises?

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Tim BerryTim Berry

Tim Berry is the founder and chairman of Palo Alto Software and Follow him on Twitter @Timberry.