Here’s a wonderful new business idea for today’s hard times: Become an expert on how to survive in business during today’s hard times.

Seriously, isn’t it amazing how many people are suddenly experts on surviving a recession? What percent of your e-mail offers from vendors involves helping you get through hard times?

Hmmm . . . let’s see . . . mind your costs. Watch your sales. Keep your cash in the bank. Avoid debts. Stay close to your customers . . . what else?

Yes, I admit it, I’m guilty, too.

But here’s an idea: Let’s all watch for something new, different and particularly relevant on this topic. Where are the surprises?

Tim BerryTim Berry

Tim Berry is the founder and chairman of Palo Alto Software and Follow him on Twitter @Timberry.