obligations incurred – Business costs or expenses that need to be paid, but wait for a time as Accounts payable (Bills to be paid as part of the normal course of business) instead of being paid immediately.

offering – The total benefits or satisfaction provided to target markets by an organization. An offering consists of a tangible product or service plus related services such as installation, repair, warranties or guarantees, packaging, technical support, field support, and other services.

offering mix or portfolio – The complete array of an organization’s offerings including all products and services.

on-costs – (Australia): Labor costs in addition to salaries and wages; that is, payroll tax, workers’ compensation and other liability insurance, the cost of subsidized services to employees, training costs, etc.

operating expenses – Expenses incurred in conducting normal business operations. Operating expenses may include wages, salaries, administrative and research and development costs, but excludes interest, depreciation, and taxes.

operating leverage – The extent to which fixed costs and variable costs are used in the production and marketing of products and services.

operations control – The practice of assessing how well an organization performs marketing activities as it seeks to achieve planned outcomes.

opportunities vs. ideas – Ideas are the basis of potential business opportunities. Good ideas do not necessarily represent good opportunities (that is, actual business opportunities).

opportunity analysis – The process of identifying and exploring revenue enhancement or expense reduction situations to better position the organization to realize increased profitability, efficiencies, market potential or other desirable objectives.

opportunity cost – Resource use options that are given up as a consequence of pursuing one activity among several possibilities. Potential benefits foregone as a result of choosing an alternative course of action.

Original Equipment Manufacturer (OEM) – The process that is facilitated through licensing or other financial arrangements where the initial producer of a product or service enters into an agreement to allow another entity to include, remanufacture, or label products or services under their own name and sell through their distribution channels. It typically results in a “higher volume, lower margin” relationship for the original producer, and offers access to a broader range of products and services the buyer can offer their consumers at more attractive costs.

other ST liabilities – These are short-term debts that don’t cause interest expenses. For example, they might be loans from founders or accrued taxes (taxes owed, already incurred, but not yet paid).

outsourcing – Purchasing an item or a service from an outside vendor to replace performance of the task with an organization’s internal operations.

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