website – A website (or site) is a virtual location on the World Wide Web, identified and located by a URL (Uniform Resource Locator), an address that can lead you to a file on any connected machine anywhere in the world.

website metrics – In online marketing, metrics are measurement tools used to evaluate how effectively a website is marketing a business. These can include:

  • Page Views
  • Impressions
  • Unique User Sessions
  • New Visitors
  • Return Visitors
  • Click-through Rate
  • Conversion Rate

website traffic – In broad, general terms, the number of visitors and visits a website receives. This traffic can be measured by a variety of website metrics.

wholesaler – A channel member that purchases from the producer and supplies to the retailer and primarily performs the function of physical distribution and amassing inventory for rapid delivery.

working capital – The accessible resources needed to support the day-to-day operations of an organization. Working Capital is commonly in the form of cash and current (short-term) assets, including Accounts Receivable, prepaid expenses, Accounts Payable for goods and services, and current unpaid income taxes.

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