Mythbusters

It’s Not One Size Fits All

It’s amazing how long business experts, teachers, coaches, and advisors have swallowed and even spread the idea that a business plan is some sort of standard document, a predictable standard task with a generally accepted set of parameters to define it. It just isn’t so. Like so many other things in business, the business planning...


No Time to Plan?

“Not enough time for a plan,” business people say. “I can’t plan. I’m too busy getting things done.” The busier you are, the more you need to plan. Too many businesses make business plans only when they have to. Unless a bank or investors want to look at a business plan, there isn’t likely to...


The Plan is Worth The Decisions It Causes

A plan is worth the decisions it causes. If you already know your market, don’t waste time or money doing market research. Don’t do it just because somebody said it was part of a business plan. But are you sure? Is it worth a fresh look? You decide. The supporting information isn’t part of your...


Sample Business Plans Suck

The original title of this piece was “Business Plans Are Made, Not Found.” It comes from my childhood memories of the Wheaties ad campaign of the 1950s. The slogan was “Champions Are Made, Not Found.” The same applies to business plans. You make one, you don’t find one. You develop your own. This idea comes...


A Good Business Plan is Never Done

A good business plan is never done. If your business plan is finished, then your company is also finished. It’s a lot like the legendary farmer’s axe, that has had its handle changed four times and its blade changed three times, but it’s still the same axe. As your company gets used to the planning...


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