How to Build Your Brand — 2021 Guide
Building a brand that’s authentic, consistent, and rooted in a distinct personality separates you from the competition. Here's how to do it.
By Sara Conte |
6 Effective Web Design Tips for Startups and Small Businesses
When starting a business, your design and branding are vital for building awareness. Here are 5 design tips to kickstart your website.
By Andrian Valeanu |
8 Ways to Build a Great Brand
Because businesses that are remembered for something more than just the things they sell are the ones that take the time to craft that story into something that their customers truly connect with. They become more than just a business; having a story makes them a brand.
By Madeline Pratt |
Is Your Marketing Plan Aligned With Your Branding Goals?
Make sure branding and marketing align by following the 11 steps below to sync your business branding goals with your actions.
By Lexie Lu |
Crafting Your Brand? Here Are 3 Things You Haven’t Thought About
Branding is even more important now that people have increasingly more access to products and services from anywhere in the world. A standout brand is the best way to attract their attention, but first, you need to know exactly who your customers are and what appeals to them.
By Jonathan Herrick |
How to Increase Your ROI With Color Psychology
Have you thought about how your brand colors (or the colors used in your store or business) impact how you are perceived? Here's what you should know about how using the right colors can help your business.
By James Cummings |
Your Brand’s Tone of Voice: Why It Matters and How to Craft It
Let’s take a look at what a brand’s tone of voice actually is, why it matters, and how to craft it.
By Elicia Putnam |
How to Build a Brand in 5 Days
You've validated your business idea, you've done your market research, and hopefully you've registered your business name. Now it's time for a bit of fun. It's time to build your brand!
