8 Ways to Build a Great Brand
Because businesses that are remembered for something more than just the things they sell are the ones that take the time to craft that story into something that their customers truly connect with. They become more than just a business; having a story makes them a brand.
By Madeline Pratt |
Is Your Marketing Plan Aligned With Your Branding Goals?
Make sure branding and marketing align by following the 11 steps below to sync your business branding goals with your actions.
By Lexie Lu |
Crafting Your Brand? Here Are 3 Things You Haven’t Thought About
Branding is even more important now that people have increasingly more access to products and services from anywhere in the world. A standout brand is the best way to attract their attention, but first, you need to know exactly who your customers are and what appeals to them.
By Jonathan Herrick |
How to Increase Your ROI With Color Psychology
Have you thought about how your brand colors (or the colors used in your store or business) impact how you are perceived? Here's what you should know about how using the right colors can help your business.
By James Cummings |
Your Brand’s Tone of Voice: Why It Matters and How to Craft It
Let’s take a look at what a brand’s tone of voice actually is, why it matters, and how to craft it.
By Elicia Putnam |
How to Build a Brand in 5 Days
You've validated your business idea, you've done your market research, and hopefully you've registered your business name. Now it's time for a bit of fun. It's time to build your brand!
By Candice Landau |
Episode 10: How to Pitch Your Business, and Brand Storytelling with Park Howell | The Bcast
This week Peter and Jonathan talk about how to pitch your business. Park Howell (from The Business of Story podcast) explains how to tell your brand story.
By Jonathan Michael |
Branding Checklist: 10 Essentials Before Launch [Free Download]
Think a brand is just for big businesses? Think again. Branding is critical for businesses of all shapes and sizes. Your brand is what the outside world thinks of you. That’s it. Although you can influence your brand through well-designed logos, hilarious ad campaigns, carefully crafted press releases, or super-friendly service, ultimately, your brand is...
