Branding

Do you know how your brand is performing? How recognizable your small business is? Here are 3 methods to help you measure brand awareness.

3 Ways to Measure the Brand Awareness of Your Small Business

Do you know how your brand is performing? How recognizable your small business is? Here are 3 methods to help you measure brand awareness.


A memorable brand is vital for your eCommerce business to stand out amidst a sea of competitors. Learn how to solidify your eCommerce branding in 10 steps.

How to Build a Memorable eCommerce Brand — 2021 Branding Guide

A memorable brand is vital for your eCommerce business to stand out. Learn how to solidify your eCommerce branding in just 10 steps.


Trademarking a name, logo, or slogan for your small business? Read on to learn if you should register the trademark yourself or hire an attorney.

Trademark Registration Process — Do it Yourself or Hire an Attorney?

Trademarking a name, logo, or slogan for your small business? Read on to learn if you should register the trademark yourself or hire an attorney.


Brand identity is the visual component of a company's character. Here are 6 common mistakes to avoid when creating your brand identity.

6 Most Common Brand Identity Mistakes and How to Fix Them

Brand identity is the visual component of a company's character. Here are 6 common mistakes to avoid when creating your brand identity.


Building a brand that’s authentic, consistent, and rooted in a distinct personality separates you from the competition. Here's how to do it.

How to Build Your Brand — 2021 Guide

Building a brand that’s authentic, consistent, and rooted in a distinct personality separates you from the competition. Here's how to do it.


When starting a business, your design and branding are vital for building awareness. Here are 5 design tips to kickstart your website.

6 Effective Web Design Tips for Startups and Small Businesses

When starting a business, your design and branding are vital for building awareness. Here are 5 design tips to kickstart your website.


8 Ways to Build a Great Brand

8 Ways to Build a Great Brand

Because businesses that are remembered for something more than just the things they sell are the ones that take the time to craft that story into something that their customers truly connect with. They become more than just a business; having a story makes them a brand.


branding and marketing goals

Is Your Marketing Plan Aligned With Your Branding Goals?

Make sure branding and marketing align by following the 11 steps below to sync your business branding goals with your actions.


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