Branding

Building a brand that’s authentic, consistent, and rooted in a distinct personality separates you from the competition. Here's how to do it.

How to Build Your Brand — 2021 Guide

Building a brand that’s authentic, consistent, and rooted in a distinct personality separates you from the competition. Here's how to do it.


When starting a business, your design and branding are vital for building awareness. Here are 5 design tips to kickstart your website.

6 Effective Web Design Tips for Startups and Small Businesses

When starting a business, your design and branding are vital for building awareness. Here are 5 design tips to kickstart your website.


8 Ways to Build a Great Brand

8 Ways to Build a Great Brand

Because businesses that are remembered for something more than just the things they sell are the ones that take the time to craft that story into something that their customers truly connect with. They become more than just a business; having a story makes them a brand.


branding and marketing goals

Is Your Marketing Plan Aligned With Your Branding Goals?

Make sure branding and marketing align by following the 11 steps below to sync your business branding goals with your actions.


Crafting Your Brand? Here Are 3 Things You Haven’t Thought About

Branding is even more important now that people have increasingly more access to products and services from anywhere in the world. A standout brand is the best way to attract their attention, but first, you need to know exactly who your customers are and what appeals to them.


How to Increase Your ROI With Color Psychology

Have you thought about how your brand colors (or the colors used in your store or business) impact how you are perceived? Here's what you should know about how using the right colors can help your business.


Your Brand’s Tone of Voice: Why It Matters and How to Craft It

Let’s take a look at what a brand’s tone of voice actually is, why it matters, and how to craft it.


How to Build a Brand in 5 Days

You've validated your business idea, you've done your market research, and hopefully you've registered your business name. Now it's time for a bit of fun. It's time to build your brand!


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