Because businesses that are remembered for something more than just the things they sell are the ones that take the time to craft that story into something that their customers truly connect with. They become more than just a business; having a story makes them a brand.
Make sure branding and marketing align by following the 11 steps below to sync your business branding goals with your actions.
Branding is even more important now that people have increasingly more access to products and services from anywhere in the world. A standout brand is the best way to attract their attention, but first, you need to know exactly who your customers are and what appeals to them.
Let’s take a look at what a brand’s tone of voice actually is, why it matters, and how to craft it.
This week Peter and Jonathan talk about how to pitch your business. Park Howell (from The Business of Story podcast) explains how to tell your brand story.
Think a brand is just for big businesses? Think again. Branding is critical for businesses of all shapes and sizes. Your brand is what the outside world thinks of you. That’s it. Although you can influence your brand through well-designed logos, hilarious ad campaigns, carefully crafted press releases, or super-friendly service, ultimately, your brand is...