Almost all businesses have a customer-facing aspect to them. Restaurants have waiters and cashiers. Boutiques have shop assistants. Software companies have project managers, sales people, and sometimes whole customer service departments. Even B2B companies need a point-of-contact to provide solutions. Often, these employees will mean the difference between a company that is perceived in a...
In the past decade, businesses have had to jump on the digital train to stay on top of new trends, capitalize on new markets, and expand reach. From social media channels to review sites like Yelp, there’s a lot for entrepreneurs to monitor in the instant feedback, smartphone-crazed world we live in. Yelp, for instance,...
In a business, administrative chores can stack up. It might only take 20 minutes to send an email, or five minutes to answer your business cell, but all of these little tasks can take up a significant amount of time. Before you know it, your day is nearly over and you haven’t done half of the...
The hit HBO show “Game of Thrones,” which has fans enthralled over the fight for the Iron Throne, averages 14.2 million viewers per episode, and has been lauded as the network’s most popular show ever. With a cast of 250+ actors, “Game of Thrones” costs about $50-60 million to produce each season, and is now...
When it comes to social media, many entrepreneurs are self-taught. You’ve learned your way around Facebook and Twitter with personal accounts, so you figure you’re good to go when it comes to a business account. Your experience will help, but there are some unspoken rules in the social media world that you might have missed...
What do you do when a customer threatens to leave your product or service? Some companies don’t respond at all, while others reply with an exit survey. But for early-stage companies, trying to win them back—and learn from their feedback—is often a better strategy. To learn what works best, we asked 10 founders the following: What is one...
By Scott Gerber
When it comes to customer support, doing the little things can go a long way. But how do you keep it simple and cast a rippling effect?
By Scott Gerber
The best way to know what customers want is to ask them. Some of the things you hear might surprise you. The main question will be, are you willing to implement the ideas your best customers provide? Let’s explore some of the feedback you may hear: 1. Provide better product selection You’ll need to ask...
By Arlene Soto