Slam Dunk Tips for Attracting and Keeping Fans
Everyone knows the value of word of mouth marketing. It’s a concept as old as dirt, but not something most businesses know how to embrace. The “social web” is a great avenue to allow the people that know and love you (aka, your “Fans”) to promote your business in a fun way. Fans are basically customer evangelists....
Where’s Your Wow?
I discovered this little piece of heaven on holidays this year. It’s a place on the Sunshine Coast in Canada, and I fell in love with it so much, I have gone back twice already. Both times that I caught a glimpse of the view, I got goosebumps and my eyes welled up with tears....
5 Things You Should Never Tell a Client
Accounting. Marketing. Finance. Law. Realty. What do each of these sectors have in common? Although they come from all ends of the business world, each of these fields involves working for a client. In business, the client relationship is unique. A client should always be able to trust his service provider, expect top-notch deliverables, and...
7 Steps to Client Relationship Harmony
A strong business is built on relationships. Producing solid work is a given, but it is the people behind the work product, those that manage the process, and the expectations and outcomes that drive the success of a campaign. Keeping a client happy may seem more like the work of a psychologist sometimes, but there...
By Amina AlTai
How to use customer service to differentiate your business – Small business Spotlight
Every business needs to differentiate itself, to find a way to show the world how it’s unique and different. If you were to ask the owners of 10 hair salons which products or service they sell or provide, most would probably start with “hair styling and coloring” or something along those lines. And you wouldn’t...
By Bplans
The Secret to Creating Raving Fans: Good Customer Service Isn’t Enough
I’m old school. I came up in a time when the customer was always right (even when they weren’t!). In my first job at Dunkin Donuts, I learned quickly what that meant. I was 14, given the job because my mother, who managed another store by the same owner decided I needed something to “keep...
Turn a Negative Customer Service Experience into a Positive
While you would like to think that all your customers will enjoy their experiences with your products and services, the truth is that is not reality. All companies are faced at times with customers who lo and behold will make things difficult for a customer service rep, a manager or even the big boss. The...
By Dave Thomas
Is Your Small Business Annoying Your Customers?
Marketing is about more than attracting new customers to do business with us – it s about keeping, nurturing, and “wowing” the ones we have so they buy from us again and again and rant and rave about our company to everyone they know.
