The Psychology of Email

The science behind email behavior is extensive, I’m sure, and not something that I purport to know much about, from a factual standpoint. Most of the email-based thoughts and assumptions I make throughout my day are driven by a fair bit of intuitiveness — with a dash and a half of instinct and a peppering...

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New Way to Build Software Sharing Teams

The simple pitch at fairsoftware.net is very attractive: Team up (find people you can trust), sell, share (reward your team). Our unique system is powered by a legally sound contract, the “Software Bill Of Rights,” in which virtual “shares” represent decision-making and revenue-sharing rights. It’s easy to give shares to anyone who helps out in...

By Tim Berry |

Email Begets Email

As small businesses get more Web savvy they are being told to understand email marketing and to use it as a great way to reach their customers. For the first time in a while I see great advice about email marketing: if you send it out — be ready to reply to it. Seth Godin...

By Sabrina Parsons |

Duct Tape Marketing Reviews Email Center Pro!

I want to thank John Jantsch, marketing guru extraordinaire, for writing up a great blog post on Email Center Pro: Making Sense of the Email Madness. Its nice to see people understanding what a good email service can do for a small business. Thanks John! Sabrina Parsons aka Mommy CEO www.emailcenterpro.com

By Sabrina Parsons |

The 4 People Every Business Owner Needs

Those four people are the cheerleader, the role model, the expert and the techie. I liked this piece by Rich Mintzer posted yesterday on Entrepreneur.com. Good stuff. Here’s the link: The 4 People Every Business Owner Needs

By Tim Berry |

Information Overload Group Battles Email Addiction

Does email make us more productive? Has the pendulum swung so far that email has become a productivity drain? Good questions, posted yesterday by Ben Worthen of The Wall Street Journal in Tech Companies Join to Stop Email Addiction: How bad a problem is information pollution? A typical office worker checks email more than 50...

By Tim Berry |

Planning…for Happy Employees

Coming to work 3 years ago for Palo Alto Software was quite a change from my previous post of 10 years in corporate America. One of the many refreshing changes: a family friendly company. It is not unusual to see a tot in the office from time to time, stopping in with mom or dad....

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5 Things Entrepreneurs Should Know About Business Partners

An article running on the US News and World Report today quoted our own Tim Berry about partnering with family and friends in their article.   The mom and pop business is the stereotypical image of a small business, and the trust that comes with working with someone you know on a personal level seems...

By Palo Alto Software |

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