Economic Pit and Pendulum

Funny thing about confidence and the economic climate . . . and good to remember these days: The pendulum usually swings too far. When things are up, they seem more up than what they really are; and when things are down, they seem worse. Reality is somewhere in between. I like this reflection by Jeffrey...

Microsoft for Startups

If you’re involved with a software-related startup business that is less than 3 years old, with less than $1 million in annual sales, then you qualify for special help–lots of free development software and extra Microsoft support–through Microsoft’s BizSpark program. What you get for that is a package of development software. Here’s a list from the...

What’s a Board of Advisors? Why Have One?

Riddle: What do you call a board of directors that has no power? Riddle: What sounds official and legal but probably isn’t; sounds expensive and probably isn’t; sounds like a good idea and might be, or not; depending on who you are and how you implement it? You guessed right: The board of advisors. Here’s...

The Psychology of Email

The science behind email behavior is extensive, I’m sure, and not something that I purport to know much about, from a factual standpoint. Most of the email-based thoughts and assumptions I make throughout my day are driven by a fair bit of intuitiveness — with a dash and a half of instinct and a peppering...

New Way to Build Software Sharing Teams

The simple pitch at fairsoftware.net is very attractive: Team up (find people you can trust), sell, share (reward your team). Our unique system is powered by a legally sound contract, the “Software Bill Of Rights,” in which virtual “shares” represent decision-making and revenue-sharing rights. It’s easy to give shares to anyone who helps out in...

Email Begets Email

As small businesses get more Web savvy they are being told to understand email marketing and to use it as a great way to reach their customers. For the first time in a while I see great advice about email marketing: if you send it out — be ready to reply to it. Seth Godin...

Duct Tape Marketing Reviews Email Center Pro!

I want to thank John Jantsch, marketing guru extraordinaire, for writing up a great blog post on Email Center Pro: Making Sense of the Email Madness. Its nice to see people understanding what a good email service can do for a small business. Thanks John! Sabrina Parsons aka Mommy CEO www.emailcenterpro.com

The 4 People Every Business Owner Needs

Those four people are the cheerleader, the role model, the expert and the techie. I liked this piece by Rich Mintzer posted yesterday on Entrepreneur.com. Good stuff. Here’s the link: The 4 People Every Business Owner Needs

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