Most social platforms are optimized for engagement only within that platform. The problem? Social media success doesn't always translate into real value for your company. Here's how to use social media as part of your marketing strategy—without losing control of your customer data and wasting time and resources.

Managing a Business

If Facebook Disappeared Tomorrow, Would You Lose All Your Customer Data?

Most social platforms are optimized for engagement only within that platform. The problem? Social media success doesn't always translate into real value for your company. Here's how to use social media as part of your marketing strategy—without losing control of your customer data and wasting time and resources.

By Tyler King |

How the Tax Cuts and Jobs Act Will Affect Your Small Business

Now that tax season is just around the corner, you’re probably wondering (or outright worrying!) about how the recent Tax Cuts and Jobs Act, which took effect in 2018, will affect your tax picture this year and beyond. Here's how your business could be impacted.

By Eric Tyson |

5 Mobile Payment Processing Trends: Increase Your Sales and Keep Customers

While mobile payment trends are generally great for customer convenience, there are also some potential wins as far as customer retention and even reduced costs for small businesses and startups. Let’s take a look at five payment trends that you can use to boost sales and encourage repeat business.

By Jasmine Glasheen |

How WiFi Marketing Can Help Restaurants Boost Customer Loyalty

In today’s ultra-competitive marketplace, restaurants have the challenging and sometimes unenviable task of making their brand stand out from all the others. Here's how to use WiFi marketing to collect customer data and build real loyalty.

By Allen Graves |

How to Test and Optimize Your New Business’s Customer Journey

In order to optimize the customer journey, you must start by looking at every interaction your company has with your customers from start to finish. Here's how gathering user data can help you do just that, to create the best possible experience for your customers.

By Oren Greenberg |

How to Protect IP When Outsourcing Software Development

When starting a business, a lot of founders are turning to international outsourcing. While this may be an innovative solution to your immediate need for tech talent, the question of how to protect your intellectual property when outsourcing software development has probably crossed your mind.

By Carly Klein |

Last-Minute (and Year-Round) Tax Tips for Small Businesses

If you haven’t already filed your taxes, now is the time to get your information together to ensure that they’re filed on time and avoid costly penalties and unnecessary stress. It’s also the perfect opportunity to start organizing your taxes for the next filing season.

By Steven Cohen |

How to Create a Simple Small Business Lead Generation Process

Lead generation can be time-consuming if you don’t know how to approach it. But the truth is, like any other aspect of starting a business, you get out of lead generation only what you put into it. Here's how to create a small business lead generation process that will bring in new business.

By Ryan Myers |

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Most social platforms are optimized for engagement only within that platform. The problem? Social media success doesn't always translate into real value for your company. Here's how to use social media as part of your marketing strategy—without losing control of your customer data and wasting time and resources.