Managing a Business

Startup Ideas: Fair Trade Goods

New opportunities around fair trade goods.


Startup Ideas: Green Restaurants

Here’s a tip for your restaurant startup: Go green. Whether you’re fast foods, fine dining, takeout or delivery, serve foods that are as nutritionally correct, organic and as socially correct as you can make them. That way you’ll ride the trend toward healthier eating that’s already obvious on both coasts and coming soon to the...


What Your Pricing Tells Your Customers

The most common mistake in startups is underpricing. No, I don’t have data to prove it, I haven’t done the study, and I’m not going to. I’ve seen it for several decades. Somewhere in the back of our entrepreneurial minds we still get stuck in the mistaken idea that startup companies are supposed to win...


Back to Basics

Today on Marketing Prof’s Daily Fix, Paul Barsch writes “Glorifying the Gut.” He references the trends that we have seen recently that push business people to use intuition and gut feel, instead of real facts and data to make decision. Thank goodness though, that Paul seems to think that the pendulum may be swinging back...


5 Professional Mistakes to Avoid

Wow. It’s scary to me. There’s some really bad advice available on blogs. I just saw one about bootstrapping suggesting that bootstrappers starting new businesses are better off without the business professionals, meaning lawyers, accountants, and consultants. That’s the kind of advice that people throw around all too easily. It might be valid for some...


Work in order to Live or Live only to Work

One evening when I was attending college in the mid-west I was out photographing distant barns, silos, trees, gently waving rows of corn stalks, etc. on the skyline silhouetted by the great red orb of the sun slowly dropping below the horizon. It was a glorious sight, and I think I got some nice shots. ...


Hating Accounting Software: Deal With It

Running your own business means keeping track of the money. You hire somebody or you do it yourself. You have to pay taxes, so you have to have records. The mythical pile of papers in a box is romantic, cute perhaps, but really dumb if you’re building a business. Not keeping track of every business...


Viral Marketing vs. Word of Mouth

I tend to think viral marketing must happen online — but Seth Godin’s post points out some classic “offline” examples. Interesting stuff! For all you marketers – especially all of you in the online marketing world, read his post today. He does a great job defining the clear difference between “word of mouth” and viral...


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