Managing a Business

Everyone’s a Critic

I’ve been doing some research lately on creating *good* PowerPoint presentations, particularly presentations for business plan pitches and also presentations to help teach business planning. What I’ve found is a lot of critics. Everyone knows what bad PowerPoint looks like. Everyone can point to a million bad presentations. From Seth Godin and his “really bad...

By Noah Parsons |

Bosses too busy for business planning

The article below highlights some interesting statistics from a recent UK study on business planning within existing companies. Not surprisingly, the majority say that they don’t have the time to plan while at the same time acknowledging that planning is critical to success. The million dollar question is this: How do you make planning a...

By Noah Parsons |

Great Marketing Advice

Anne over at MarketingSherpa.com has a great feature summarizing the results from a focus group study examining how people use search engines and paid inclusion results to research and purchase products. Read the complete summary, and find out where to download the full focus group results. I highly recommend subscribing to MarketingSherpa’s email newsletters. For...

By Noah Parsons |

The eBay Business Plan

Is there such a thing as an eBay Business Plan? Is it different than a standard business plan? The answer is no. At the end of the day, the issues faced by an eBay business are much the same as a traditional brick-and-mortar business or a typical online store. eBay businesses still have the same...

By Noah Parsons |

Where to find free market research

ClickZ is working on a series of articles focused on finding free market research information. The latest in the series focuses on resources from the US Census and the US Department of Labor’s Bureau of Labor Statistics. I am consistently amazed at the amount of free information that is made available on these two sites....

By Noah Parsons |

Blogging for Business

In their latest issue, Fast Company has an interesting article about blogging for business – how companies are using both public and private blogs to increase communication with customers, encourage better internal communication, and market new products. What I found particularly fascinating was the idea of using an internal blog in business to share ideas...

By Noah Parsons |

Trash Talkin’

Tim Berry, author of Business Plan Pro and our resident business planning expert was recently featured over at Inc Magazine in an article about how some companies “go negative” and bash their competition to make a sale. It’s an article worth reading as I’m sure most companies have been at either the giving or the...

By Noah Parsons |

It’s about the experience

Mark Hurst’s newsletter today about Google’s success and how that has stemmed from their incredible focus on the customer experience is a good follow-up on yesterday’s post about doing one thing and doing it extremely well. Of course, the search engine landscape is getting hotter than ever these days with a renewed focus on search...

By Noah Parsons |

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