Managing a Business

Business Plans are Always Wrong

Seth Godin includes venture competitions to his Pundits are (nearly) always wrong post yesterday. I say take that a step further: business plans are always wrong. I have to say I like how well this ties into his post on Starbucks from a couple days earlier. That’s because we’re human. Business plans predict the future....


How to Write an Effective Marketing Plan

Contributed by Alan Gleeson. A marketing plan is a core component of a business plan. It relates specifically to the marketing of a particular product or service and it describes: An overall marketing objective A broad marketing strategy The tactical detail related to specific marketing activities The various costs associated with these activities Those tasked...


Every Business Plan is Wrong

by Tim Berry As you develop your business plan, you have to realize that your business plan is wrong. All business plans are wrong. Plans are about the future–and nobody gets the future right very often, so keep the plan fresh and watch closely as reality moves forward. A planning process constantly watches the difference...


Q & A: Selling Out to a Partner

Question: I own a business with my brother for the past 16 years. I decided to buy my partner/brother out of the business. The business has been running a loss for the past couple of years. How do we put a value on the business without incurring the expense of a Business Expert? OK, stop...


Ownership Shares and Your Business Plan

by Tim Berry Most business plans, particularly start-up business plans, need to deal with shares at several key points. Shares are shares in ownership. This is why we talk about shares of stock, and we buy and sell shares on the stock market. Now, the simplest one-person business has no need for shares because nobody...


Creating Passionate Users

Passion is a key ingredient in the recipe for successful products, and more importantly the people that create them – customers and creators alike. But where do you get it – and are there different types of passion? I’m going to tune you into a blog that might just help you figure it out. The...


Stand By Your Business Plan

  by Flickr user AZAdam This story doesn’t have a happy ending. In less than three years, Robert ended up with a failed company, no market and about $240,000 in debt. – TheStreet.com Stand By Your Business Plan, a true story about an unfortunate entrepreneur, serves as a good reminder that your business plan should...


Breathe life into Excel

Crystal Xcelsius has released a free version of their software that helps users create dynamic flash dashboards from excel data. This is a great tool to help turn boring financial presentations into interactive and engaging PowerPoint. You can even post your final creations to your web site. Free Download We’ve used the standard version of...


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