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In their latest issue, Fast Company has an interesting article about blogging for business – how companies are using both public and private blogs to increase communication with customers, encourage better internal communication, and market new products. What I found particularly fascinating was the idea of using an internal blog in business to share ideas...
Tim Berry, author of Business Plan Pro and our resident business planning expert was recently featured over at Inc Magazine in an article about how some companies “go negative” and bash their competition to make a sale. It’s an article worth reading as I’m sure most companies have been at either the giving or the...
Mark Hurst’s newsletter today about Google’s success and how that has stemmed from their incredible focus on the customer experience is a good follow-up on yesterday’s post about doing one thing and doing it extremely well. Of course, the search engine landscape is getting hotter than ever these days with a renewed focus on search...
According to Reuters, Microsoft is readying an “iPod killer” that will be “roughly three times as thick as an iPod and roughly twice as long.” I can tell you right now that this new product from Microsoft will not be an “ipod killer.” Why? Because customers react strongly to products (and companies) that have a...
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