Managing a Business

2B2B or Not 2B2B

Text messaging is big these days. Or rather, it is very small. The minuteness of our electronic communications devices and their tiny screens have turned us from a group of ham-fisted typists into thum-ba-dexterous comm wizards. What many folks don’t realize is that the texting use of shortened words is not new. It is auld,...


We don’t need no stinking customers

There’s a great place for lunch, right near the office. I find myself going there at least three times a week because it’s affordable (under six bucks) and VERY healthy. Let’s call this restaurant “Yummy.” So at least three times a week I call Yummy to place an order so that it’s ready for me...


What Do You Spend on Your Pay-Per-Ignore?

So here is the question: how much Internet marketing money are these businesses spending in Web design, hardware, infrastructure, search-engine optimization, etc., to attract me as a potential customer, only to ignore me? What is their Pay-Per-Ignore?


Deal Journal – WSJ.com : MBAs are Once Again the Ticket to Wealth

Link: Deal Journal – WSJ.com : MBAs are Once Again the Ticket to Wealth. At bplans.com we’re unsettled with the MBA phenomenon. Several of us have MBA degrees from brand-name schools (Stanford, Oxford, for example) and our software popularizes things learned at those schools. Still, our mission is to create software that brings key elements...


Business Plans are Always Wrong

Seth Godin includes venture competitions to his Pundits are (nearly) always wrong post yesterday. I say take that a step further: business plans are always wrong. I have to say I like how well this ties into his post on Starbucks from a couple days earlier. That’s because we’re human. Business plans predict the future....


How to Write an Effective Marketing Plan

A marketing plan is a core component of a business plan. It relates specifically to the marketing of a particular product or service and it describes: An overall marketing objective A broad marketing strategy The tactical detail related to specific marketing activities The various costs associated with these activities Those tasked with delivering these activities...


Every Business Plan is Wrong

by Tim Berry As you develop your business plan, you have to realize that your business plan is wrong. All business plans are wrong. Plans are about the future–and nobody gets the future right very often, so keep the plan fresh and watch closely as reality moves forward. A planning process constantly watches the difference...


Q & A: Selling Out to a Partner

Question: I own a business with my brother for the past 16 years. I decided to buy my partner/brother out of the business. The business has been running a loss for the past couple of years. How do we put a value on the business without incurring the expense of a Business Expert? OK, stop...


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