Managing a Business

6 Brand Must-Haves for Your Small Businesses

While there are many different ways a brand can stand, there are six essential things that every business should have in order to achieve success in their space.

By Madeline Pratt |

Ignore Elon Musk’s Bad Advice on Market Research

While Musk is known for his fresh take on traditional approaches to business, his aversion to the hard cold facts of market research still came as a big surprise. 

By Nina Bamberger |

Mission statements: a strategic business communication tool

Missions statements tend to fall into one of five categories based on both the senior management’s goals and the employees’ reaction. These include:

By Chuck Bamford |

Small Business Saturday: How to Jump-Start Your Holiday Sales

There are some small, high-impact things you can do to connect with new customers on Small Business Saturday and also shore up your relationship with your regulars. All in service of jump-starting your annual holiday sales, and laying the groundwork for the new year. Here are a few tips you may want to try:

By Quint Studer |

3 Key Business Plan Components That Forever 21 Fatally Missed

The fashion retailer that recently filed for bankruptcy has an interesting history that reveals a flawed business plan. The three components that Forever 21 overlooked are essential to the success of your business.

By Nina Bamberger |

How to Do Cannabis Cultivation Business Planning for Growth

Developing a cannabis cultivation business requires significant planning, dedication, and focus. Initially, you’ll need to develop a solid plan to provide a steady direction for the project. Concise strategic planning gives cannabis entrepreneurs an edge by allowing them to solidify their spot in a highly competitive market. 

By Michael Sassano |

How to Expand Your Boutique Business

Expanding your boutique business is crucial if you want to survive. Fortunately, today’s wealth of online platforms and tools can empower you to reach a wider audience. In this post, we’ll explore how you can grow your enterprise, attract customers, and more.

By JT Ripton |

6 Ways to Increase Holiday Sales and Engage Your Customers

The holidays are just around the corner! Here are 6 ways your business can build holiday marketing campaigns that help you increase holiday sales this season.

By Carolyn Higgins |

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