Sales and Marketing

How to Acquire New Cannabis Customers

Acquiring cannabis customers is difficult in such a competitive market. Learn how to leverage customer insights to target new customers and grow your brand.

By Jon Lowen |

The Importance of TAM, SAM, and SOM in Your Business Plan

TAM, SAM, and SOM, are vital parts of your business plan, but what do they mean? Here's a breakdown, plus how they apply to your business (plus examples).

By Caroline Cummings |

4 Steps to Create a Viral Video

Creating a viral video can be a big deal for a brand. While there's no magic formula for going viral, there are steps you can take to make it more likely.

By Hope Horner |

Cannabis Marketing Without Paid Ads: How to Do it Right

Regulation and stigma make cannabis marketing a big challenge. We've got all the tips and tricks you need to boost your cannabusiness (without paid ads).

By Mike Coleman |

6 Brand Must-Haves for Your Small Businesses

While there are many different ways a brand can stand, there are six essential things that every business should have in order to achieve success in their space.

By Madeline Pratt |

Small Business Saturday: How to Jump-Start Your Holiday Sales

There are some small, high-impact things you can do to connect with new customers on Small Business Saturday and also shore up your relationship with your regulars. All in service of jump-starting your annual holiday sales, and laying the groundwork for the new year. Here are a few tips you may want to try:

By Quint Studer |

6 Ways to Increase Holiday Sales and Engage Your Customers

The holidays are just around the corner! Here are 6 ways your business can build holiday marketing campaigns that help you increase holiday sales this season.

By Carolyn Higgins |

A Complete Guide to Forecasting Sales in a SaaS Business

If your business is building a subscription service, creating a reliable sales forecast is a critical step to understanding how your business will grow.

By Noah Parsons |

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