Sales and Marketing

6 Brand Must-Haves for Your Small Businesses

While there are many different ways a brand can stand, there are six essential things that every business should have in order to achieve success in their space.

By Madeline Pratt |

Small Business Saturday: How to Jump-Start Your Holiday Sales

There are some small, high-impact things you can do to connect with new customers on Small Business Saturday and also shore up your relationship with your regulars. All in service of jump-starting your annual holiday sales, and laying the groundwork for the new year. Here are a few tips you may want to try:

By Quint Studer |

6 Ways to Increase Holiday Sales and Engage Your Customers

The holidays are just around the corner! Here are 6 ways your business can build holiday marketing campaigns that help you increase holiday sales this season.

By Carolyn Higgins |

A Complete Guide to Forecasting Sales in a SaaS Business

If your business is building a subscription service, creating a reliable sales forecast is a critical step to understanding how your business will grow.

By Noah Parsons |

The Importance of TAM, SAM, and SOM in Your Business Plan

A common item missing from most plans is a breakdown of the company’s TAM, SAM, and SOM in the marketing section of their plan. Wondering what these acronyms mean? Well, you’re not alone—many entrepreneurs are not familiar with these terms. Here’s a quick explanation of what they mean, followed by an example.

By Caroline Cummings |

6 Simple Tricks to Avoid Late Paying Customers

If your business is growing and you've made a ton of sales, it might look on paper like everything is great. But until those customers pay their invoices, you can’t use that revenue to pay your own bills. But what can you do to encourage your customers to pay faster? Start with these six simple tricks.

By Meredith Wood |

Want to Start a Business? Hone Your Sales Skills

If you really want to succeed as an entrepreneur, you need to start learning the ins and outs of business. An important place to start is by building your sales skills. Here are the top sales skills you need as an entrepreneur.

By Mike Monroe |

The Top 10 Tools for Tracking Your Web Metrics

There are a number of great tools for tracking web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site—and even how your competitors are faring in their own online efforts. Here are the top 10 tools to check out.

By Noah Parsons |

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