Sales and Marketing

The Importance of Storytelling in Brand Marketing Efforts

Brand storytelling is a crucial marketing strategy to better engage and connect with customers. Read on to learn the best ways to build a memorable brand.


How to Conduct a Market Analysis in a Crisis

Understanding your potential market, competition, and customers is necessary for business planning, but how do you conduct a market analysis in a crisis?


How to Acquire New Cannabis Customers

Acquiring cannabis customers is difficult in such a competitive market. Learn how to leverage customer insights to target new customers and grow your brand.


The Importance of TAM, SAM, and SOM in Your Business Plan

TAM, SAM, and SOM, are vital parts of your business plan, but what do they mean? Here's a breakdown, plus how they apply to your business (plus examples).


4 Steps to Create a Viral Video

Creating a viral video can be a big deal for a brand. While there's no magic formula for going viral, there are steps you can take to make it more likely.


Cannabis Marketing Without Paid Ads: How to Do it Right

Regulation and stigma make cannabis marketing a big challenge. We've got all the tips and tricks you need to boost your cannabusiness (without paid ads).


6 Brand Must-Haves for Your Small Businesses

While there are many different ways a brand can stand, there are six essential things that every business should have in order to achieve success in their space.


Small Business Saturday: How to Jump-Start Your Holiday Sales

There are some small, high-impact things you can do to connect with new customers on Small Business Saturday and also shore up your relationship with your regulars. All in service of jump-starting your annual holiday sales, and laying the groundwork for the new year. Here are a few tips you may want to try:


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