A common item missing from most plans is a breakdown of the company’s TAM, SAM, and SOM in the marketing section of their plan. Wondering what these acronyms mean? Well, you’re not alone—many entrepreneurs are not familiar with these terms. Here’s a quick explanation of what they mean, followed by an example.
If your business is growing and you've made a ton of sales, it might look on paper like everything is great. But until those customers pay their invoices, you can’t use that revenue to pay your own bills. But what can you do to encourage your customers to pay faster? Start with these six simple tricks.
If you really want to succeed as an entrepreneur, you need to start learning the ins and outs of business. An important place to start is by building your sales skills. Here are the top sales skills you need as an entrepreneur.
There are a number of great tools for tracking web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site—and even how your competitors are faring in their own online efforts. Here are the top 10 tools to check out.
It can be challenging for entrepreneurs to build their marketing capacity and expertise. Plus, only 9 percent of marketers believe their digital marketing is actually working. Here are tried-and-true strategies for improving your marketing for your small business.
There is a lot of planning that goes into executing an offline event to make sure that it goes off without a hitch. If you’re convinced that a pop-up shop could be just what your startup needs, there are some things to keep in mind during the planning process to ensure its success.
If your marketing plans aren’t thoughtful and strategic, you’ll end up wasting your time and money on campaigns and tactics that don’t work. Here are the most common marketing mistakes people make when building marketing plans, and how to avoid them.
Everybody talks about target markets and taking aim, but not everybody does it. Target marketing is the only effective way to optimize marketing resources.