Break-even point is output of the standard break-even analysis. The unit sales volumes or actual sales amounts that a company needs to equal its running expense rate and not lose or make money in a given month.

Business Terms Glossary

What Is Break-Even Point?

Break-even point is output of the standard break-even analysis. The unit sales volumes or actual sales amounts that a company needs to equal its running expense rate and not lose or make money in a given month. The formula for break-even point in units is: The formula for break-even point in sales amount is: =...

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What Is a Brand?

Your company’s brand includes your business name, logo, sign, symbol, design, or a combination of all used to differentiate your goods or services from competitors. See our complete guide to small business branding for more on how to build your brand.

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What Is a Broker?

A broker is an intermediary that serves as a go-between for the buyer or seller.

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What Is a Business Mission?

A business mission is, also called a mission statement, is a brief description of an organization’s purpose with reference to its customers, products or services, markets, philosophy, and technology. For more on your business mission, see How to Write a Mission Statement in 5 Easy Steps and Mission Statement Examples.

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What Is Break-Even Point?

Break-even point is output of the standard break-even analysis. The unit sales volumes or actual sales amounts that a company needs to equal its running expense rate and not lose or make money in a given month. The formula for break-even point in units is: The formula for break-even point in sales amount is: =...

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What Is a Back End (Website)?

Back end and front end describe website program interfaces relative to the user. The front end of your website is how it looks and how a user interacts with it: the graphic design and HTML portion—some people call this the user interface or UI. In contrast, the back end handles the dynamic parts of the...

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What Is Brand Equity?

Brand equity is the added value a brand name identity brings to a product or service beyond the functional benefits provided. For example, Apple benefits from the fact that its brand name is a household name in smartphones and computers. Apple built a brand that seems fundamentally different from all other computers and smartphones. See...

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What Is a Buy-Sell Agreement?

A buy-sell agreement is an agreement designed to address situations in which one or more of the entrepreneurs wants to sell their interest in the venture. For more on exiting your business, check out our article: Planning for the Future: Your Exit Strategy.  

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Break-even point is output of the standard break-even analysis. The unit sales volumes or actual sales amounts that a company needs to equal its running expense rate and not lose or make money in a given month.