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Integrated marketing communications is the practice of blending different elements of the communication mix in mutually reinforcing ways. Check out our article on the outline for a marketing plan to help you think through your marketing efforts.
In online marketing, user registrations is a conversion value measuring the number of website visitors who voluntarily include themselves in your database in order to access the content you provide on your website. See the entry on website metrics for more.
Partnerships are hard to describe, because they change so much. They are governed by state laws, but a Uniform Partnership Act that has become the law in most states. That act, however, mostly sets the specific partnership agreement as the real legal core of the partnership, so the legal details can vary widely. Usually the...
Your resource requirements are the personnel, time, space and equipment necessary to create and maintain your website. Remember that a website is never done—it will always require resources, some of which will be used to periodically create new content.