The gross margin percent is the gross margin divided by sales, displayed as a percentage. Acceptable levels depend on the nature of the business.

Business Terms Glossary

What Is Gross Margin Percent?

The gross margin percent is the gross margin divided by sales, displayed as a percentage. Acceptable levels depend on the nature of the business. There are providers who can deliver standard gross margins for different types of industries based on SIC (Standard Industry Classification) codes that categorize industries.

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What Is a Business Mission?

A business mission is, also called a mission statement, is a brief description of an organization’s purpose with reference to its customers, products or services, markets, philosophy, and technology. For more on your business mission, see How to Write a Mission Statement in 5 Easy Steps and Mission Statement Examples.

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What Is Value?

Value is the ratio of perceived benefits compared to price for a product or service. Check out How to Create a Unique Value Proposition for more on working out exactly what the value of your product or service is.

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What Is Direct Marketing?

Direct marketing refers to any method of distribution that gives the customer access to an organization’s products and services without intermediaries; also, any communication from the producer that communicates with a target market to generate a revenue producing response. For further reading, our article on the outline for a marketing plan can help you plan your...

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What Are Success Factors?

Primary success factors include considerations regarding: The choice of business based on the status of the market Education and experience People and collaboration Creativity and innovation versus business skills and networks Incubation potential Leveraging available resources Management practices

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What Is a Product Life Cycle (PLC)?

Product life cycle refers to the phases of the sales projections or history of a product or service category over time used to assist with marketing mix decisions and strategic options available. The four stages of the product life cycle include introduction, growth, maturity, and decline, and typically follow a predictable pattern based on sales...

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What Is Equity Financing?

Equity financing refers to the sales of some portion of ownership in a venture to gain additional capital for startup. See Bplans’ articles on angel investment and venture capital for more.

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What Is a Limited Liability Company (LLC)?

The LLC form is different for different states, with some real advantages in some states that aren’t relevant in others. An LLC is usually a lot like an S corporation, a combination of some limitation on legal liability and some favorable tax treatment for profits and transfer of assets. This is a newer form of...

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The gross margin percent is the gross margin divided by sales, displayed as a percentage. Acceptable levels depend on the nature of the business.