Core marketing strategy is a statement that communicates the predominant reason to buy to a specific target market. For more on creating a marketing strategy, see How to Develop a Market Analysis for Your Business Plan.
Sometimes investment pitches don’t work out because the businesses themselves aren’t as solid as they should be. The reason? They’re missing one of these four pillars needed to win investment.
Funding is crucial for improving technology, hiring the right people, and launching a comprehensive marketing strategy to get a foothold in the market. However, sourcing enough money to start your new venture can be difficult. Here's how to overcome four common funding challenges faced by new startup businesses.
Creating a thoughtful forecast can be time-consuming, but it will help you to make informed decisions. These tips will help you build a financial forecast.
Sometimes you only get 10 minutes to pitch your business idea to investors. Here's a pitch format that has worked successfully for both veteran and first-time startup CEOs to secure funding.
The chances of making it on Shark Tank are slim indeed. Maybe you’ll be one of the lucky few to make it on the show and land a deal, but the true benefits lie the process of preparing to audition.
Forecasting should be a regular part of your process—not something you do once, or once a year. But how do you know if your forecast is reliable?
Having a financial contingency plan is a must—not just for established small businesses, but also for businesses in the earliest stages of formation. Here's how to easily create a financial contingency plan.