Funding a Business

What Is a Core Marketing Strategy?

Core marketing strategy is a statement that communicates the predominant reason to buy to a specific target market. For more on creating a marketing strategy, see How to Develop a Market Analysis for Your Business Plan.


4 Pillars to Nailing Your Investor Pitch

Sometimes investment pitches don’t work out because the businesses themselves aren’t as solid as they should be. The reason? They’re missing one of these four pillars needed to win investment.


4 Startup Funding Challenges and How to Overcome Them

Funding is crucial for improving technology, hiring the right people, and launching a comprehensive marketing strategy to get a foothold in the market. However, sourcing enough money to start your new venture can be difficult. Here's how to overcome four common funding challenges faced by new startup businesses.


Extremely Valuable Tips for Creating a Financial Forecast During the Early Stages of an Entrepreneurial Journey

Creating a thoughtful forecast can be time-consuming, but it will help you to make informed decisions. These tips will help you build a financial forecast.


How to Pitch to Investors in 10 Minutes and Get Funded

Sometimes you only get 10 minutes to pitch your business idea to investors. Here's a pitch format that has worked successfully for both veteran and first-time startup CEOs to secure funding.


The Real Reason You Should Audition for Shark Tank

The chances of making it on Shark Tank are slim indeed. Maybe you’ll be one of the lucky few to make it on the show and land a deal, but the true benefits lie the process of preparing to audition.


Forecasting Models: What You Need to Know

Forecasting should be a regular part of your process—not something you do once, or once a year. But how do you know if your forecast is reliable?


How to Create a Financial Contingency Plan for Your Business

Having a financial contingency plan is a must—not just for established small businesses, but also for businesses in the earliest stages of formation. Here's how to easily create a financial contingency plan.


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