#TrackThis Episode 6: ROI of Conferences and Trade Shows
Welcome back to #TrackThis! Today, Matt Rissell, CEO of T Sheets Time Tracking, and I sat down to talk about tracking your ROI of attending conferences and trade shows. It’s an important question: Is it worth attending these events to get your name out there, or to have your people trained? It’s hard to know necessarily,...
How to Calculate ROI For a Small Business
Return on investment (ROI) is a financial concept that measures the profitability of an investment. There are several methods to determine ROI, but the most common is to divide net profit by total assets. For instance, if your net profit is $50,000, and your total assets are $200,000, your ROI would be 25 percent. A...
By Arlene Soto
12 Tips for Choosing Effective KPIs
With the ease of data collection in today’s technological landscape, it’s easy to get bogged down in performance metrics. But "more numbers" doesn’t always translate into a better understanding of what your company needs.
By Scott Gerber
#TrackThis Episode 3: The Lean Startup
Have you ever heard of the book The Lean Startup by Eric Ries? It’s an incredible guide to rethinking how you develop your business, whether you’re just starting out or launching a new product or into a new market. And usually, when people are talking about this book, they’re talking about it like it only...
#TrackThis Episode 2: Industry Benchmarks
You know you need to project a sales forecast, and create a budget, and then compare your actual revenue and expenses to what you guessed you’d make, and what you hoped you’d spend. But what about comparing your business’s performance to other, similar businesses, and how they did last month, or last year, or last quarter?...
Get Your Business in Shape in 2020
It's pretty funny, actually, how well weight loss and fitness advice translates to managing a business and "trimming the fat" out of your company's operations budget.
#TrackThis Episode 1: What Should You Be Tracking in Your Business?
Every business owner knows they need to look at sales and costs to help determine their success. But what else should you be tracking in your business?
The 6 Most Important Web Metrics to Track for Your Business Website
Web analytics and metrics can be overwhelming. The key to avoid drowning in the sea of numbers is to start with six key metrics for measuring how your website is doing.
By Noah Parsons
