How to Write Great Copy for Your Website
You don’t know what’s going to work on your website. What copy is going to work. What layout is going to work. What colors are going to work. Is it going to be better to put a product image at the top of the page or the bottom? Should it be on the left or...
By Noah Parsons
How to stop image hotlinking and bandwidth theft
I like this post by David Airey, a tip for an elegant in-code answer to the problem of people lining the URL of your images into their blog. It shows some interesting evolution too, as he revises his take after considering some comments. And read the comments, they’re part of the value. –Tim
By Tim Berry
How Measuring Key Performance Indicators Can Improve E-commerce Strategy – Part 3
The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed the time on site KPI as another warning flag. Both of these articles discuss specific measurements that can be used to forecast site problems. There are lots...
How Measuring Key Performance Indicators Can Improve E-commerce Strategy – Part 2
The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. This article will discuss another KPI, the time your visitors spend on your website, and why this is an important metric. Why time spent on your site is important All...
How Measuring Key Performance Indicators Can Improve E-commerce Strategy – Part 1
The problem with most e-commerce marketing strategy today is that companies don’t understand how to use tools such as Web analytics. Most e-commerce directors or Web marketers are given a budget and told to stick to it, and good analytics seldom come cheap. Without Web analytics you can’t even begin to measure key performance indicators...
Set Your Website Traffic Goals
A Web plan should include realistic estimates of projected Web traffic. The first step is to look at the details on measuring projected traffic, and how and where to develop realistic estimates. Regardless of whether your website strategy involves selling products, or bringing in community members, or even developing content, in all cases measuring website...
Market Analysis for Your Online Business
Every online marketing plan should include a clear explanation of the market segmentation, target market focus, and a market forecast. It should include detailed information about each of the target market segments. To develop an effective plan based on your customers’ needs and nature, you should be able to answer these questions: Who are they?...
By Tim Berry
Making a Market Forecast Estimate
Relatively few marketing plans are blessed with budgets for professional market research. When you can’t pass the problem to professionals, then you have to make some intelligent estimates. Get comfortable with the idea of making good educated guesses. Many people think there is something magic about this, some technique they don’t know that the experts...
By Tim Berry
