Metrics

Choosing effective KPIs for your business

12 Tips for Choosing Effective KPIs

With the ease of data collection in today’s technological landscape, it’s easy to get bogged down in performance metrics. But "more numbers" doesn’t always translate into a better understanding of what your company needs.


The 6 Most Important Web Metrics to Track for Your Business Website

Web analytics and metrics can be overwhelming. The key to avoid drowning in the sea of numbers is to start with six key metrics for measuring how your website is doing.


5 Tips for Selecting Business Accounting Software

Many businesses don't do the proper due diligence when choosing accounting software. We've got 5 essential tips to help you make the right choice.


Your Financial Health Snapshot: The Key Metrics You Need

Imagine piloting an airplane: you taxi to the runway, prepare for takeoff, and as you’re rapidly speeding up to get airborne you notice a construction crew frantically working to build out the rest of the runway. This just about sums up the financial stress of being an entrepreneur. While a certain amount of discomfort is just part of the lifestyle, being able to answer these key questions should help you sleep soundly at night.


Tips for Conducting Online Competitor Analysis

One thing that many new businesses take for granted is that their competitors are the same companies online and offline. While it’s often the case that the same company controls market share in both sectors, when you start looking at the complex landscape of keywords and user dynamics, the competition increases and new players enter...


Go Quantify Yourself: Five Lifestyle Metrics Entrepreneurs Should be Watching

What happens when you combine smartphone applications, monitoring technology, social networks and your productivity-sapping bad habits? Little by little, those habits start to disappear. At least, that’s one of the foundations of Quantified Self, a movement with a growing global following. Self-quantifiers track everything from calories to social influence, finding significance and self-transformation in the...


3 Easy Ways to Improve SEO for Your Service Business

Search Engine Optimization (SEO) is a great way to improve a website’s ranking in popular search engines. When was the last time you looked at that big clunky yellow book to find out the best dry cleaners in town, or the best lawyer, or the best massage therapist? As more and more consumers look to...


Focus on awareness and metrics are keys to success

In this guest post, Alan Gleeson, General Manager of Palo Alto Software, Ltd., gives a U.K. perspective on entrepreneurship. Entrepreneurship in Britain continues to remain very much in vogue, ably assisted by heavy backing from most quarters (not least the media and government). Prime Minister David Cameron has put entrepreneurship to the forefront of his...


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