Metrics

TAM, SAM, and SOM—Huh?

Having viewed several business plans over the years, a common (and very important) item missing from most plans is a breakdown of the company’s TAM, SAM, and SOM in the marketing section of their plan. Wondering what these acronyms mean? You’re not alone—many entrepreneurs are not familiar with these terms. Here’s a quick explanation of...

By Caroline Cummings |

3 Easy Ways to Improve SEO for Your Service Business

Search Engine Optimization (SEO) is a great way to improve a website’s ranking in popular search engines. When was the last time you looked at that big clunky yellow book to find out the best dry cleaners in town, or the best lawyer, or the best massage therapist? As more and more consumers look to...

By Vincent Clarke |

Focus on awareness and metrics are keys to success

In this guest post, Alan Gleeson, General Manager of Palo Alto Software, Ltd., gives a U.K. perspective on entrepreneurship. Entrepreneurship in Britain continues to remain very much in vogue, ably assisted by heavy backing from most quarters (not least the media and government). Prime Minister David Cameron has put entrepreneurship to the forefront of his...

By Alan Gleeson |

How to Not Waste Your Time with SEO

You could spend the rest of your life reading detailed guides to SEO and meticulously cramming keywords into every possible tag on your website. You could also empty your bank account on marketing consultants or a crack marketing team that works day and night to raise your company’s search engine profile. For marketers and companies...

By Lior Levin |

It’s all about the money, money, money!

Tim has taken us through what a business plan is, how to just jump in and get started, how to hone your strategy and focus… now it’s time for the reason why you started a business in the first place. Money! Knowing how much money you have and how much you need are two important...

By Palo Alto Software |

Be realistic when you set your measure of success

All of us plan for success in our businesses. That IS the goal after all. To be successful. But how exactly do you determine IF you have succeeded? Regardless if you are a start up or an established business, you need to establish, right up front, during your business planning process, what success will look...

By Tim Berry |

Spam, comments and more spam

I almost didn’t write this post because I didn’t want to sound snarky post-holidays. I finally decided to write it because I think that some small business owners may be receiving some bad advice related to leaving comments to build SEO. Worse yet, some may be paying people to do this for them. I’ve noticed, both on...

By Bill Brelsford |

Precise, Accurate Estimates are more than Guesses

When you are in the midst of creating your business’ planning forecasts, do you use Guess, Estimate, Accurate and Precise interchangably? I don’t. I believe there are very distinct differences in these words — they are not synonymous. Here’s how I see them. Guess: Pulled out of thin air. “Oh yeah, sure, no problem, easy-peazy!...

By Tim Berry |

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