Metrics

Statistics: Twitter and Blogging Go Together

I thought so, and now there’s data to go along with my hunch. In Social Media Users Profiled on the Marketing Profs blog, something called BIGresearch gives some statistics on social media usage, including this chart showing cross usage of different social media sites. The way I read those numbers, blog posters are more likely...

By Tim Berry |

There Are Millions and Millions of Web Sites. How Is Anybody Ever Going to Find Yours?

When the internet was new, finding a web site was largely a hit or miss proposition. Although there were relatively fewer sites, the sophisticated search tools, like Google, Yahoo, MSN and others were not around. People tended to “surf” going from one site to another via links on those sites. Needless to say, things have...


Dealing with Google, Getting Traffic

I’ve posted here recently–several times–on how important web search is for startups and growing businesses. Today I found one interesting new site and received a recommendation for another longstanding good site to follow in this area. Thanks to Josh Cochrane of bplans.com for these tips: The SEO consultants at SEOmoz have a couple of catchy...

By Tim Berry |

SEO–Snake Oil or Silver Bullet?

I’ve had a couple of posts in the last week or so about the importance of SEO, and particularly Google and rankings on Google. So it seems like a good idea to point out this one on Small Business Trends: SEO–Just Snake Oil? Blogger Janet Meiners Thaeler does a very good job following up on...

By Tim Berry |

The Importance of Google Page Rank

If you’re starting or running a small business, particularly a high-tech small business, web-related, and you don’t know this pretty well, I suggest you click and read The Importance of Google PageRank: A Guide For Small Business Executives on HubSpot’s Inbound Internet Marketing Blog. This strikes me as a quick and easy summary, going through...

By Tim Berry |

Bplans Break-even Analysis calculator

The Break-even Analysis is a simple calculation that lets you determine how much you need to sell, monthly or annually, to cover your costs of doing business – your break-even point. Below this sales level, you’re taking a loss. Above it, you have a profit. Example Say you’re selling boxes of candy bars at $1...

By Sara Prentice-Manela |

Planning Tips From Palo Alto Software Customers

Survey says… Every now and then you have to stop guessing about what your customers are doing and actually ask them. This fall, we conducted a survey of over 650 entrepreneurs and business planners who are using our software. Their responses yielded some helpful information for others tackling the most challenging aspects of business planning....

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The Basics of PPC – Part one

There are so many details to managing a good Pay-Per-Click (PPC) campaign that many people outsource the task to those who know the systems very well. Others try to manage their website’s keyword lists, advertising copy and landing page on their own – Some do it well, others do not. It’s important to go back...

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